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Reading: Fairfax Media Encourages Advertisers To ‘Do More With Data’
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B&T > Media > Fairfax Media Encourages Advertisers To ‘Do More With Data’
Media

Fairfax Media Encourages Advertisers To ‘Do More With Data’

Rochelle Burbury
Published on: 23rd February 2016 at 9:34 AM
Rochelle Burbury
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Fairfax Media has launched a new trade marketing campaign that encourages advertisers to ‘Do more with data’ by emphasising the effectiveness of data-led campaigns.

Showcasing Fairfax’s market-leading approach to data-driven advertising solutions, ‘Do More with Data’ highlights the benefits of utilising audience insights to inform digital media strategy and improve campaign effectiveness.

Fairfax Media offers a range of data-driven advertising solutions through the sales product suite known as D&A (Data and Audiences). Fairfax D&A is represented in market by a team of specialists who provide clients with tailored solutions across Fairfax’s extensive digital network.

Fairfax D&A has one of the biggest and most diverse data pools in Australia, reaching more than 7.1 million people* each month.

Fairfax Media’s data commercialisation manager, Claire Gibson, said: “‘Do More with Data’ showcases our approach to delivering bespoke audience segments, data driven insights and measurable outcomes. Our team has the expertise to guide clients through the maze of data products available to them and provide sophisticated solutions to maximise digital return on investment.”

‘Do More with Data’ features an animated video outlining the lifecycle of a data-led campaign as well as digital ads utilising time of day retargeting. The campaign runs until 9 March, 2016.

CREDITS

Creative Direction: Eric Stephens, True
Art Direction: Chris Kiprovski, True
Copy: Cass Megraw and Luke Dickson, True
Motion Graphics: Ben Allen, True
Account Management: Jasmine Rezek, True

Social Media Strategy and Management: Ben Pirrie and Kristen Treni, The Organic

* Source: Nielsen Online Ratings December 2015 people 14+ only.

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Rochelle Burbury
By Rochelle Burbury
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Rochelle Burbury is an award-winning journalist and editor with over 25 years of experience in media and communications.  She is the former Marketing & Media Editor for B&T as well as the Australian Financial Review, The Australian, and The Sydney Morning Herald, and Consulting Editor for AdNews. In 2023, she won B&T's Best of the Best in PR and in 2024 featured in the B&T Women in Media Power List. Rochelle’s extensive experience makes her a valuable contributor to B&T.

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