Last night facebook celebrated its major sponsorship role at this year’s Sydney Gay and Lesbian Mardi Gras, with its theme of ‘momentum’. Mia Garlick, head of policy and communications for Facebook Australia and New Zealand, chats with B&T about the event and what the partnership means for Facebook.
According to Facebook’s most recent data, more Australians are taking to the social media platform to discuss LGBTIQ issues. In the past year, more Australians have felt comfortable identifying themselves as LGBTIQ on Facebook. Not only has the total number of Australians who have come out on Facebook risen substantially, but so has the number coming out each day.
More Australians are also showing their interests in LGBTIQ related issues through their interactions with LGBTIQ Facebook Pages. The number of Australians who like prominent LGBTIQ pages grew over 20 per cent in 2015.
During last night’s event, Garlick lead a panel discussion of three prominent people in Australia’s LGBTQI Facebook community: Ivan Hinton-Teoh deputy national director of Australian Marriage Equality; Margot Fink, Young Australian of the Year finalist, community manager of Minus18 and James Brechney creator of the DIY Rainbow movement.
“I thought the panel was amazing; Ivan’s perspective because he’s really hard on the campaigning and activism side, Margot on the youth perspective and James who has been really amazing at creating this iconic way for people to celebrate the community,” Garlick told B&T.
The Mardi Gras theme of momentum was celebrated throughout the night, with the panelist sharing what ‘momentum’ meant to them. “Momentum for me reminds us all that this is a journey…but it is an upward spiral. Momentum reminds us that we’re always getting closer to our goals,” said Brechney.
When Garlick found out about this year’s Mardi Gras theme, it immediately resonated with Facebook as a platform for encouraging momentum within the LGBTIQ community. “The minute I found that out, I thought this was the right fit in terms of what happens on Facebook; people connect and share within the community and then from the broader community to show support. This is what happens every day on the platform, and this shows the momentum within the LGBTIQ community and so I thought it was just a natural fit.”
An example of Facebook pushing for momentum for the community was its recent relaxing of the controversial ‘authentic name’ policy. Garlick discussed why it was important to listen to the community and make changes, “Even though the (previous) policy was coming from a good place, it increased accountability and reduced people’s ability to hide behind a pseudonym to bully and harass people, we realized that the way we were implementing it was actually causing harm to people within the LGBTIQ community.
“That certainly wasn’t our intention and so we’ve been really working to try and rectify that, so our vice president of products Chris Cox apologised to the community and then we’ve been slowly listening to the concerns and really changing the way we implement that policy. We’re constantly listening to feedback around this to try and make sure we’re being more understanding to the very big diversity which exists with 1.5 billion people on the platform.”
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Reddit’s annual Recap report has revealed the issues and moments that captured Australia’s collective mind over 2023 with, naturally, the Matildas featuring high on the list. The inaugural Australia-hosted Women’s World Cup saw Aussies glued to the footy (or, indeed soccer) with one enterprising user capturing the moment that Cortnee Vine scored the winner against […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has revealed its 2024 Jury line-up today. The 93 industry experts from across 18 markets represent APAC’s leading talent from a diverse range of disciplines. 2024 sees the highest representation from brands, including Budweiser, Procter & Gamble, Unilever and, for the first […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]
Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]
Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]