Facebook Launches ‘Inspiration’, A New Tool For Creatives & Ad Makers

Facebook has announced Inspiration, a new resource for creatives globally on Facebook for Business.

With this new space for creative, Facebook is showing its commitment to creativity by providing more education about creativity on its platforms and empowering both builders and creators to develop their ideas on Facebook’s family of apps.

This new site is designed to inspire creatives on the platform and features creative considerations from across the world.

Speaking on the announcement, a Facebook spokesperson said: “We’re committed to helping businesses of all sizes build great creative work that drives results.

“That’s why we launched a new Inspiration section on Facebook Business that offers examples of effective ad creative to inspire your business’ next big idea.

“It also provides guidelines and resources to help you get started creating ads that work for your business and resonate with your customers.

“The page includes best-in-class ad examples selected by Facebook’s Creative Shop and a leaderboard of the top performing video ads of the month filtered by vertical, so you can see what’s working well for businesses like yours.

“You can also get creative guidelines for building the most effective ads, such as tips on branding and framing, and length recommendations.

“The page also offers resources such as Mobile Studio, Creative Hub and the Ads Guide to make it easier for you to create great ads.