Established Brands Join Forces To Launch New Comparison And Advice Hub, Compare Club

Established Brands Join Forces To Launch New Comparison And Advice Hub, Compare Club
SHARE
THIS



Some of Australia’s most established and fastest-growing comparison and advice services have joined forces to form Compare Club, a new resource that offers bespoke advice to over one million customer enquiries per year about key financial decisions.

Unlike other sites, Compare Club offers a full end-to-end service from customer enquiry and product discovery through to application and cancellation of existing services.

The culmination of multiple comparison services including Health Insurance Comparison and Life Insurance Comparison, the new Compare Club panel of experts offers advice on services including life and health insurance, home loans, electricity and gas bills, child care and hearing aids, as well as brokering and lead generation services for a broad range of industries.

“When it comes to managing finances, doing nothing costs Australians thousands of dollars each year. Compare Club takes care of the ‘too-hard basket’ and makes life easier for consumers by guiding them through complicated and important financial decisions,” Compare Club chief marketing officer Rich McPharlin said.

“While each of the original brands were successful in their own right, the decision to bring them all under the Compare Club umbrella was determined to be the best way to streamline the customer journey and become a leader in the competitive comparison and advice space.”

The launch of the new brand is supported by a new website, digital, social, CRM and loyalty and an ongoing public relations program, including the launch of quarterly Bill Shock Index, the first of which was released last week.

The findings from Compare Club’s first Bill Shock Index showed that eighty-five per cent of Aussies surveyed had experienced “bill shock” in the past three months with young bill payers spending up to 40 per cent of their monthly income on services like energy, insurance, and internet.

“The ‘set and forget’ mentality means most Australians are paying for out of date services and plans that cost more and deliver less,” McPharlin said.

“The best way to save money on your bills and insurance costs is to regularly question what you’re paying for and have providers work to keep you as a customer. Compare Club is a one-stop-shop to do that.”

Please login with linkedin to comment

Compare Club

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]