Established Brands Join Forces To Launch New Comparison And Advice Hub, Compare Club
Some of Australia’s most established and fastest-growing comparison and advice services have joined forces to form Compare Club, a new resource that offers bespoke advice to over one million customer enquiries per year about key financial decisions.
Unlike other sites, Compare Club offers a full end-to-end service from customer enquiry and product discovery through to application and cancellation of existing services.
The culmination of multiple comparison services including Health Insurance Comparison and Life Insurance Comparison, the new Compare Club panel of experts offers advice on services including life and health insurance, home loans, electricity and gas bills, child care and hearing aids, as well as brokering and lead generation services for a broad range of industries.
“When it comes to managing finances, doing nothing costs Australians thousands of dollars each year. Compare Club takes care of the ‘too-hard basket’ and makes life easier for consumers by guiding them through complicated and important financial decisions,” Compare Club chief marketing officer Rich McPharlin said.
“While each of the original brands were successful in their own right, the decision to bring them all under the Compare Club umbrella was determined to be the best way to streamline the customer journey and become a leader in the competitive comparison and advice space.”
The launch of the new brand is supported by a new website, digital, social, CRM and loyalty and an ongoing public relations program, including the launch of quarterly Bill Shock Index, the first of which was released last week.
The findings from Compare Club’s first Bill Shock Index showed that eighty-five per cent of Aussies surveyed had experienced “bill shock” in the past three months with young bill payers spending up to 40 per cent of their monthly income on services like energy, insurance, and internet.
“The ‘set and forget’ mentality means most Australians are paying for out of date services and plans that cost more and deliver less,” McPharlin said.
“The best way to save money on your bills and insurance costs is to regularly question what you’re paying for and have providers work to keep you as a customer. Compare Club is a one-stop-shop to do that.”
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