EnergyAustralia Uses Owl In Ad Campaign To Get People To Make A “Wise Call”

EnergyAustralia Uses Owl In Ad Campaign To Get People To Make A “Wise Call”

EnergyAustralia is launching a new advertising campaign encouraging consumers to ‘make a wise call’ and choose EnergyAustralia as their energy provider.

The campaign highlights the knowledge and expertise EnergyAustralia staff draw upon every day to match customers with tailored energy plans and products spanning electricity, gas, heating, cooling, hot water installations and emergency repairs.

“The energy industry is complex and it’s often difficult for customers to navigate a way through to get the products and services they need,” said Michelle Monaghan, general manager, sales and marketing at EnergyAustralia. “So, we wanted to create a campaign based on the idea that, with one ‘wise call’, customers could have their energy needs met simply, fairly and effectively every time. No fuss.

EnergyAustralia - Leo Burnett - PR print PR print2

“It was important too that the campaign be fun and memorable, so we’ve used the perfect metaphor for wise – owls. Our employees have developed skills and experience across a range of different fields, which is reflected in the various owls supporting customers to make confident energy decisions.”

“It took several long months to train the owls to talk, but it was worth it,” said Scott Huebscher, creative director at Leo Burnett.

“I call the big one Bitey.”

The campaign launched on June 14 in TV and rolls out across press, digital and OOH.

CREDIT LIST

PRODUCTBrand Refresh
CAMPAIGNA Wise Call

 

CLIENTEnergyAustralia
DIRECTOR OF RETAILADRIAN MERRICK
GENERAL MANAGER RETAIL STRATEGY & ENERGY SERVICESMICHELLE MONAGHAN
SENIOR MARKETING MANAGERJODIE ROCHETICH
SENIOR MARKETING MANAGERAYSHA CINCOTTA

 

AGENCYLEO BURNETT
CHIEF CREATIVE OFFICERANDY DILALLO
EXECUTIVE CREATIVE DIRECTORSGRANT McALOON & VINCE LAGANA
CREATIVE DIRECTOR / WRITERSCOTT HUEBSCHER
SENIOR ART DIRECTORNILS EBERHARDT
SENIOR PRODUCERRACHEL DEVINE
GROUP BUSINESS DIRECTORLIBBY WESTON-WEBB
BUSINESS MANAGERRACHEL DOUGAN
PLANNING DIRECTORTHOMAS MILES

 

DIRECTORULF JOHANSSON
DOPANDRZEJ SEKULA
PRODUCTION PRODUCERPHILIPPA SMITH
PRODUCTION COMPANYSMITH & JONES
GRADEBEN EAGLETON
EDITORSTUART MORLEY
POST HOUSEAltVFX SYDNEY
POST PRODUCERDAWN WALKER
VFX SUPERVISORJAY HAWKINS
FLAME ARTISTHEATHER GALVIN
LEAD COMPOSITORMURRAY SMALLWOOD
GC ARTISTWILL PRESTON

 

PHOTOGRAPHERDAVID STEWART
AGENTSIOBHAN SQUIRE
PRODUCTION COMPANY PRODUCERSTEPH CLAIR
AGENCY EXECUTIVE PRODUCERADRIAN JUNG
POST PRODUCTIONELECTRIC ART

 

 




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