EnergyAustralia Uses Owl In Ad Campaign To Get People To Make A “Wise Call”

EnergyAustralia is launching a new advertising campaign encouraging consumers to ‘make a wise call’ and choose EnergyAustralia as their energy provider.

The campaign highlights the knowledge and expertise EnergyAustralia staff draw upon every day to match customers with tailored energy plans and products spanning electricity, gas, heating, cooling, hot water installations and emergency repairs.

“The energy industry is complex and it’s often difficult for customers to navigate a way through to get the products and services they need,” said Michelle Monaghan, general manager, sales and marketing at EnergyAustralia. “So, we wanted to create a campaign based on the idea that, with one ‘wise call’, customers could have their energy needs met simply, fairly and effectively every time. No fuss.

“It was important too that the campaign be fun and memorable, so we’ve used the perfect metaphor for wise – owls. Our employees have developed skills and experience across a range of different fields, which is reflected in the various owls supporting customers to make confident energy decisions.”

“It took several long months to train the owls to talk, but it was worth it,” said Scott Huebscher, creative director at Leo Burnett.

“I call the big one Bitey.”

The campaign launched on June 14 in TV and rolls out across press, digital and OOH.

https://www.youtube.com/watch?feature=player_detailpage&v=wCwpZldNnR0

https://www.youtube.com/watch?feature=player_profilepage&v=-Nxq0OGx1xk

http://youtu.be/j0CKLpIdx98

http://youtu.be/7yXHaH6l0Mg

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