EnergyAustralia is launching a new advertising campaign encouraging consumers to ‘make a wise call’ and choose EnergyAustralia as their energy provider.
The campaign highlights the knowledge and expertise EnergyAustralia staff draw upon every day to match customers with tailored energy plans and products spanning electricity, gas, heating, cooling, hot water installations and emergency repairs.
“The energy industry is complex and it’s often difficult for customers to navigate a way through to get the products and services they need,” said Michelle Monaghan, general manager, sales and marketing at EnergyAustralia. “So, we wanted to create a campaign based on the idea that, with one ‘wise call’, customers could have their energy needs met simply, fairly and effectively every time. No fuss.
“It was important too that the campaign be fun and memorable, so we’ve used the perfect metaphor for wise – owls. Our employees have developed skills and experience across a range of different fields, which is reflected in the various owls supporting customers to make confident energy decisions.”
“It took several long months to train the owls to talk, but it was worth it,” said Scott Huebscher, creative director at Leo Burnett.
“I call the big one Bitey.”
The campaign launched on June 14 in TV and rolls out across press, digital and OOH.
https://www.youtube.com/watch?feature=player_detailpage&v=wCwpZldNnR0
https://www.youtube.com/watch?feature=player_profilepage&v=-Nxq0OGx1xk
http://youtu.be/j0CKLpIdx98
http://youtu.be/7yXHaH6l0Mg
CREDIT LIST
| PRODUCT | Brand Refresh |
| CAMPAIGN | A Wise Call |
| CLIENT | EnergyAustralia |
| DIRECTOR OF RETAIL | ADRIAN MERRICK |
| GENERAL MANAGER RETAIL STRATEGY & ENERGY SERVICES | MICHELLE MONAGHAN |
| SENIOR MARKETING MANAGER | JODIE ROCHETICH |
| SENIOR MARKETING MANAGER | AYSHA CINCOTTA |
| AGENCY | LEO BURNETT |
| CHIEF CREATIVE OFFICER | ANDY DILALLO |
| EXECUTIVE CREATIVE DIRECTORS | GRANT McALOON & VINCE LAGANA |
| CREATIVE DIRECTOR / WRITER | SCOTT HUEBSCHER |
| SENIOR ART DIRECTOR | NILS EBERHARDT |
| SENIOR PRODUCER | RACHEL DEVINE |
| GROUP BUSINESS DIRECTOR | LIBBY WESTON-WEBB |
| BUSINESS MANAGER | RACHEL DOUGAN |
| PLANNING DIRECTOR | THOMAS MILES |
| DIRECTOR | ULF JOHANSSON |
| DOP | ANDRZEJ SEKULA |
| PRODUCTION PRODUCER | PHILIPPA SMITH |
| PRODUCTION COMPANY | SMITH & JONES |
| GRADE | BEN EAGLETON |
| EDITOR | STUART MORLEY |
| POST HOUSE | AltVFX SYDNEY |
| POST PRODUCER | DAWN WALKER |
| VFX SUPERVISOR | JAY HAWKINS |
| FLAME ARTIST | HEATHER GALVIN |
| LEAD COMPOSITOR | MURRAY SMALLWOOD |
| GC ARTIST | WILL PRESTON |
| PHOTOGRAPHER | DAVID STEWART |
| AGENT | SIOBHAN SQUIRE |
| PRODUCTION COMPANY PRODUCER | STEPH CLAIR |
| AGENCY EXECUTIVE PRODUCER | ADRIAN JUNG |
| POST PRODUCTION | ELECTRIC ART |
