Emotive Nabs Former Clems ECD Darren Wright As Group Creative Director

Published on: 11th September 2023 at 9:21 AM

Alison Mitchell 1

2 Min Read

Darren Wright (lead image), former joint executive creative director at Clemenger BBDO, has joined Emotive as group creative director to continue to build and help diversify Emotive’s creative output.

Wright is an award-winning creative leader with over 20 years’ experience. He cut his teeth in London at Wieden & Kennedy where he spent nearly 10 years working across Nike, Nokia, Honda, and The Guardian before becoming CD on Nike. He then moved to Grey London where he was CD on the Lucozade, McVities, Vodafone and GSK accounts.

With a move to Australia in 2017, Wright joined Clemenger BBDO Sydney where he helped guide the agency to Agency of the Year at AWARD Awards in 2019 and in 2020 was named joint ECD. Along the way, Wright has picked up awards at D&AD, Cannes, Clio’s, Campaign Big, Creative Circle, One Show and AWARD Awards.

Simon Joyce, CEO & Founder, Emotive, said: “From the moment he walked through the door, Darren has raised the bar creatively and helped elevate the work across clients, and just as importantly, he’s done so in a way that has enriched the additive creative culture we’ve built. Having founded Emotive with a collective of senior CDs and the principle that each CD is empowered to take greater ownership of their work, appointing a GCD was a big call. But far from blowing the model up, bringing Darren in has allowed us to supercharge it. With the growth we’re experiencing, the impact we’re already seeing, and an ambition to compete with the very best creatively, it’s undoubtedly the right move.”

Wright added: “I’m delighted to be joining Emotive. SJ and Hoggy have assembled an amazing crew of talented people who care about each other and the work they do immensely. With the clients they have and the brands they work with, the opportunities and potential are massive. I can’t wait.”

Wright is based out of Emotive’s Coogee HQ and the appointment is effective immediately.

TAGGED: Darren Wright, Emotive

By Alison Mitchell 1

I am currently the Marketing & Activations Director for Emotive. Working in media for the past 12 years, my career commenced in sales at Fairfax Media working on Good Weekend Magazine, and later working across both Sydney and Melbourne Magazines. London called, where I gained invaluable international experience managing key accounts for The Sunday Times Travel Magazine. Upon returning to Australia, I joined MCM Media where I later became responsible for managing trade and consumer marketing across all brands and platforms in my role as Marketing Executive. My biggest achievement at MCM Media was the successful company rebrand from MCM Media to Authentic Entertainment in June 2014. Prior to joining Emotive, I developed and implemented a strategic Trade Marketing Plan for Brand New Media. I hold an undergraduate degree in Marketing from the University of Newcastle and a postgraduate in Media from the University of NSW. I am passionate about all things content marketing, audience, social media, brands, advertising, trade & consumer marketing, music, events and bringing brands and consumers closer together.