Eight Of The Most Memorable Mascots

Eight Of The Most Memorable Mascots
SHARE
THIS



We see them first – running onto the field at a match, popping up in an ad or even when we dodge them as they try to flag us down in the street.

We’re talking brand mascots and they come in all shapes and sizes, some renowned for their cuteness and some studiously avoided owing to their creepy exterior.

Check out these eight, very memorable, mascots.

1. Snap, Crackle and Pop

snapcracklepop

Kellogg’s introduced Rice Bubbles’ Snap, Crackle and Pop in the 1930s. The three characters were named after the sound the cereal makes when it’s covered with milk and were designed by artist, Vernon Grant.

Natalie Amat who is in charge of content and community at We Are Social loves these guys: “Snap, Crackle and Pop were also ones that remind me of being a kid and begging my mum to let me choose the cereal when we went grocery shopping,” she said.

2. Pillsbury Doughboy

free-sample-pillsbury (1)

The Pillsbury Doughboy with the ticklish tummy and the giggles became a firm favourite in Pillsbury’s ads. Created in 1965 by Leo Burnett, the plump character is also known as Poppin’ Fresh.

Image sourced here.

3. Toucan Sam

Toucan_Sam

The brightly coloured sugared hoops of Kellogg’s Froot Loops introduced Toucan Sam in the early 1960s. Toucan Sam featured on the cereal boxes and in the brand’s ads with the magical ability to seek out Froot Loops with his nose. Image sourced here.

4. Ronald McDonald

Ronald

It wouldn’t be a list of mascots if we didn’t mention McDonald’s Ronald McDonald, who recently had a bit of a makeover to make him more trendy. Read more about his refresh here.

Alex James, strategy director at Carat, believes the red and yellow clown could be the reason she still craves Maccas.

“Ronald McDonald will always be memorable for me due to my illustrious and lengthy career working for the Golden Arches,” she said.

“One of many enjoyable tasks I had was to periodically clean the plastic Ronald (after of course ushering off the throng of excited children), so he will be indelibly burned into my memory.”

Image via iStock.

5. Michelin Man

michelin

The living tyre is well-known around the world. First created in 1898 from the minds of the Michelin brothers, Bibendum, the Michelin Man, soon became the brand’s global ambassador and began introducing the new parts and features from the company.

Amaury Treguer, strategist at We Are Social loves the Michelin Man. “He simply represents what the company sells: a stack of tires with arms and legs,” he said.

“Bibendum has been travelling throughout the time, changing shapes and colours. He is now one of the world’s most recognised mascots and represents the brand Michelin internationally.”

Image via 360b / Shutterstock.com

6. Red and Yellow M&M

red_yellow_running

Red and Yellow have always had an interesting relationship, with poor Yellow often being the victim of Red’s sarcastic comments and pranks. Red loves it when people blindly follow his advice, with Yellow believing Red is his best friend because Red knows an awful lot.

These guys are one of We Are Social’s Abrye Redeker’s favourite mascots. “I like M&M’s because they’re cheeky little buggers, plus their personalities and designs have stood the testament of time,” she said.

Image via M&Ms site.

7. Louie the fly

Louie

Mortein’s Louie the Fly was first introduced 1957 as the dirty, unkempt insect that was only afraid of the man who held the Mortein can.

Louie the Fly had a close call a few years ago when it was announced he was going to be killed off, but it turned out to just be a marketing ploy.

Adele Te Wani, director of brand activations agency, 31ST:SECOND loves Louie: “My favourite mascot is Louie the fly and can’t believe they tried to kill him off!”

Aaron Chilcott, creative technologist, We Are Social, also agrees: “The cartoonish character had charisma, yet he personified one thing that really annoyed and disgusted people. He represented a dichotomy of attraction and revulsion, the conflict of which perhaps makes him memorable. I might liken it to the effect of the salt enhancing the sweet in salted caramel… or perhaps the inverse would be more correct.”

Image via Louie’s own Facebook fan-page.

8. Coco the Monkey

Another memorable Kellogg’s character is Coco the Monkey who compared Coco Pops to a chocolate milkshake, only crunchy.

Coco got into a bit of hot water a few years ago when Coco Pops was found to contain too much sugar and wasn’t allowed to be advertising during children’s TV programs or at schools.

coco pops

What’s your favourite mascot? Tweet us @bandt to let us know.

Hold add

Please login with linkedin to comment

ADMA Global Forum Advertising Standards Bureau Clothing Brand Employer Branding Snakk Media T-Shirts Tattoo

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]