Editorial Change-Up at Pac Mags

Editorial Change-Up at Pac Mags

Pacific Magazines has announced a proposed restructure for its Young Women’s titles Girlfriend and Total Girl, with respective editors Sarah Tarca and Amanda Nicholls continuing in their roles while some editorial staff will work across both brands.

Other editorial roles will remain specific to their title.

Both editors will work with the editorial team across print and digital. Mychelle Vanderburg will continue as Publisher.

“While each title is successful and has a clear positioning, there are efficiencies in bringing the editorial into a shared unit, where there are synergies, particularly with our ongoing digital content focus,” said Pacific Magazines Director of Magazines, Peter Zavecz.

“More Australian tweens buy Total Girl each month than any other tween girls’ magazine, while Girlfriend’s readership of 236,000 proves is it a must-read for Aussie teen girls. We will be building on each title’s strengths.”

He said the company will be holding individual discussions with staff today with the priority to share the proposed structure and, where possible, redeploy two staff whose positions may be identified as being redundant.

Zavecz also announced today that health and lifestyle title Prevention will be increasing the breadth of its content delivery and the focus on its burgeoning digital footprint, with the magazine becoming bi-monthly from the October issue.

“The 40+ audience is an exciting and growing space for us and we are responding to the way we know Prevention’s audience consumes its media. Bringing greater variety into the mix allows us to engage with them in a more flexible and integrated way and enables us to be more agile.

“Our digital touch points are expanding rapidly across apps, social media and the Yahoo!7 platform. Also, a growing stable of books, e-books and events means Prevention is in the perfect position to deliver rich content in a way that fits seamlessly into our readers’ lives.

“Editor Jacqui Mooney and her team have a growing and loyal audience, and the change in frequency will allow them to continue to deliver the most relevant and engaging content and to explore a whole new range of opportunities.”

There will be one staff redundancy as a result of the change in frequency.

“As part of this process, staff will be trained across any skill sets required for the new roles and for the positions moving forward,” Zavecz said.




Please login with linkedin to comment

Anniversary Bauer Media Hearst Magazines Marina Go

Latest News

Limited Tickets Still Available For First Ever Industry Pantomime
  • Advertising

Limited Tickets Still Available For First Ever Industry Pantomime

With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]

Palin Communications joins GlobalCom PR Network
  • Marketing

Palin Communications joins GlobalCom PR Network

Specialist Australian health PR agency, Palin Communications, has joined GlobalCom PR Network with a view to delivering meaningful, consistent, impactful, global health campaigns across a range of countries and regions.

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore
  • Marketing

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore

2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]

New Years Eve fireworks
  • Marketing

National Breast Cancer Foundation Announced as Charity Partner For NYE Sydney

The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”
  • Campaigns

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”

This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]

Reddit Updates Conversation Placement Ads Formats
  • Technology

Reddit Updates Conversation Placement Ads Formats

Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts
  • Media

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts

Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]