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Reading: Edelman Global Chair To Open PRIA Conference
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B&T > Media > Edelman Global Chair To Open PRIA Conference
Media

Edelman Global Chair To Open PRIA Conference

Neil OSullivan MPRIA
Published on: 9th October 2014 at 8:40 AM
Neil OSullivan MPRIA
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Michelle Hutton, newly appointed global chair of Edelman’s Consumer Marketing practice will open the Public Relations Institute of Australia’s (PRIA) National Conference.

After presenting the keynote speech, Hutton will head off to London to lead Edelman’s largest practice.

“Michelle is one of the best practitioners Australia has seen. It’s both an honour for Michelle and for the Australian PR industry – an Australian Fellow (FPRIA) appointed to chair a global organisation,” said PRIA national president, Mike Watson.

“Hutton understands the rapid shifts in the industry and has continued to keep Edelman ahead of the industry paradigms. Around 300 practitioners will attend the conference and we are honoured to have a local hero present an international perspective. We look forward to hearing how Michelle plans on tackling the rapidly changing environment, how she plans to operate in new spaces, and what opportunity lies ahead,’’ Watson added.

The announcement is a perfect example of the global best practice standards achieved in Australian PR. PRIA now represents more than 4,000 practitioners via members and registered consultancies.

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By Neil OSullivan MPRIA
I am a PR and events professional, with a degree in business and cultural arts management, and post graduate higher diploma in PR and event management. I have developed excellent communications, creative, event operations, marketing, and organisation skills through my professional career. Relationship building, stakeholder engagement, branding, sport and Lifestyle PR, social media, and issues management are passions of mine. Currently, I'm leading all PR and communications activities in my role as the National Marketing and Communications Manager with PRIA. I utilise my education, experience, communications and events background, to help create and implement killer marketing and strategies for our organisation, to achieve our strategic communication, membership goals and my KPIs. I also maintain client relationships, liaising with various stakeholders, coordinating media relations, and relish creating innovative, marketing and communications tactics. Infographics are my love, at the moment.

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