A Christmas ad from German Supermarket Edeka that showed an old man faking his death to get his family to come home for Christmas has overtaken the ‘man on the moon’ John Lewis ad as the the most shared Christmas ad of 2015.

Data from video ad tech company Unruly showed that Edeka #HeimKommen ad has been shared 2.39 million times to date, eclipsing John Lewis’ #ManOnTheMoon campaign, which currently stands in 2nd place with 1.3 million shares.

Edeka Christmas ad:

The Edeka ad was created by German advertising agency Jung von Matt.

Twitter response to Edeka:

Just watched this and now have tears streaming – sad I know – but very guilty of always being too busy time for… https://t.co/BWxNNfBvxE

— Sue Ketley (@suziebear1) December 3, 2015

Just watched the really sad Edeka Christmas commercial and now I feel like an actual bag of trash for leaving the family this christmas.

— HollyJollyJacque (@jacquelyn44) December 3, 2015

He does a MENTAL thing for attention and we’re meant to be sobbing because there’s a sad, quirky-voiced soundtrack behind it? What?? #Edeka

— Jordan Brookes (@jordbrookes) December 2, 2015

The Edeka Christmas advert is heartbreaking, sad old men are my weakness and now I’m in tears

— Tiegan Chaplin (@Tiegan_Chaplin) December 2, 2015

John Lewis Christmas ad:

The John Lewis’ ad was created by UK advertising agency Adam & Eve/DDB.

Twitter response to John Lewis:

my little cousin wants a telescope for Christmas so she can see the man on the moon ❤️ #JohnLewis

— clauds (@claudiacheesman) December 4, 2015

“This advert is really creepy.. look at it, there’s an old man spying on a child from the moon with a telescope” – My Mum on #JohnLewis ad.

— Sleigh Sorkin (@UnionJackGaming) November 26, 2015

Basically the John Lewis “Man on the Moon” ad is giving me some very specific moon-based feels

— Daniella Bavaro (@daniellabavaro_) November 20, 2015

Just watch the John Lewis Ad for Xmas…. Tears are streaming…. Love it ❤️❤️#man on the moon

— Alison Smith (@AllieSmith7156) November 7, 2015