DT Joins Renowned Global Agency AKQA

DT Joins Renowned Global Agency AKQA
SHARE
THIS



Leading WPP AUNZ creative technology agency, DT is joining the globally awarded AKQA network with over 2,000 employees and 21 offices worldwide.

Mike Connaghan, CEO WPP AUNZ said: “Combining the global muscle of an iconic brand such as AKQA with the local knowledge and power of DT really does represent an amazing opportunity to further solidify our leadership position in the region. DT is one of the fastest growing of our 80 companies and 2016 was a record year for them. This is an exciting next step”.

Both agency brands will continue with DT transitioning to the AKQA brand in the future.

Brian Vella, CEO, DT said: “We wanted to take our business to a global level and looked for a partner with shared values, culture and vision. In AKQA we found that partner. For the last 20 years Ajaz and his team have been an inspiration to so many, redefining the industry. I can’t wait to connect and co-create new opportunities for our clients and team”. Vella will remain as lead for DT and join the AKQA Executive team.

Australia has long held appeal for AKQA Co-Founder and CEO Ajaz Ahmed: “Australia and New Zealand regularly are ranked among the most creative countries in the world,” he shares. “It’s always been a dream to launch in the Australasia region.”

The announcement is the latest in a movement of global growth for AKQA, who in the past 18 months have added more than 300 employees through new office openings in Italy, Brazil, Sweden and the UK. Expanding into Australia and New Zealand will add an additional 220 employees plus new offices in Sydney, Melbourne and Auckland.

While a bigger team provides clients with greater global coverage, Ahmed is quick to share: “Our aim has never been to be the biggest, it’s to be the best.”

In DT, AKQA has done well to identify the best. As one of the fastest growing agencies in the region, DT had its best year ever in 2016. The agency boasts a 20-year track record of bringing invention to Australia’s quintessential brands, including Bunnings, Optus, Bupa and Tourism Australia, with whom the agency proudly partners to market its homeland.

Ahmed provides a glimpse into the strategy behind the partnership: “I can’t think of a better way to strengthen our new positioning as a world-class brand experience agency. The talent, capability and class Brian and DT possess will immediately further our mission to define, create and deliver the future of our clients’ brands.”

Vella continued: “After 15 years this has all the benefits of joining a new team without having to leave DT, whom I love. AKQA’s commitment to meaningful, strategic innovation is one of the characteristics that differentiates the firm, and we can’t wait to learn and contribute on the global stage.”

Please login with linkedin to comment

AKQA network Millipede

Latest News

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin
  • Advertising

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin

Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine