B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Droga5’s New Dos Equis Ads Prove Just How Good The “Most Interesting Man In The World” Spots Were
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Droga5’s New Dos Equis Ads Prove Just How Good The “Most Interesting Man In The World” Spots Were
Campaigns

Droga5’s New Dos Equis Ads Prove Just How Good The “Most Interesting Man In The World” Spots Were

Staff Writers
Published on: 14th May 2019 at 11:01 AM
Staff Writers
Share
2 Min Read
SHARE

It was a sad day when Mexican beer brand Dos Equis retired its “Most Interesting Man In The World” – arguably the funniest, most memorable campaign in advertising history – for a wholly new approach.

Take its latest two offerings by New York agency Droga5; yeah, they’re okay, but “most interesting man” they definitely are not and makes you appreciate how damn good the former was.

The first of the ads spoofs Bonnie Tyler’s 1983 global hit Total Eclipse of the Heart and comes complete with big hair and 80s puns clearly aimed at a Millennials market.

https://www.youtube.com/watch?v=0WYx8eQRT68

The second ad in the series sees a father deliver a wedding speech to his daughter by reading directly from the back of a Dos Equis beer bottle. As odd as it sounds, it actually proves to be quite funny.

https://www.youtube.com/watch?v=uUvULmzI6jQ

Apparently both ads have something to do with summer – weddings, nachos, beer drinking, that kind of thing.

Droga5’s creative director Ryan Raab was quoted in AdWeek as saying: “We want to show how Dos Equis makes every summer moment interesante (Mexican for interesting).

“Whether you’re tearfully reading the origin story printed on the back of every bottle at your daughter’s wedding or rewriting 1983’s song of the summer so it’s a tender ballad that’s mostly about nachos,” Raab said.

And for those of you who like to reminisce, here’s just one of the many great old “Interesting Man In The World” spots that highlight two essential ingredients of any great ad – good idea, good copy.

 

 

 

 

 

 

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Dos Equis, Droga5
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Agency Scorecard: Special
09/07/2025
Agency Scorecard: iProspect
09/07/2025
Meet Adland’s Best Number-Whisperers In The Best Of The Best Data Scientists!
09/07/2025
State Vs State, Campaign Vs Campaign: Brands Go Head-To-Head In The Origin Decider
09/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?