A new partnership with 3Forward will expand Double Jump’s long-established leadership in games-specialist marketing services with digital media buying.
Double Jump will also provide an innovative offering for brands wanting to engage with viewers of game streamers through their representation of loots in the ANZ market.
Double Jump General Manager Travis Plane (pictured left) said the offering will be led by new Business Development Director and video game veteran Simon Slee (pictured right), who joined Double Jump earlier this year from Activision Blizzard.
“We’re so excited to have Simon on board, adding his wealth of experience to the team,” said Plane.
“With over 20 years under his belt in the industry, his experience working directly with developers and publishers makes him the most qualified professional in the market to help brands effectively navigate the gaming category.”
Plane, who is himself a veteran of the industry with marketing leadership roles at PlayStation, Wargaming and THQ, added that there are a number of so-called “experts” touting themselves as leaders in the category, but brands should look to partner with companies that have a proven track record.
“Since 2012, our team at Double Jump have worked with some of the biggest names in gaming and collectively accrued over 100 years of experience in the industry with the addition of Simon,” he said.
Slee will leverage 3Forward’s technical infrastructure and existing market credibility to operate the new Double Jump offering, along with his expertise in the gaming category.
“Both agencies take a very agnostic position; we’re not exclusively aligned to any media so can provide the most effective strategy for our clients,” he said.
3Forward’s Founder and Managing Partner Steve Jones said the company is keen to capitalise on the exploding growth of the gaming category.
“We’re excited to partner with Double Jump and Simon as we’ve been looking for the right partner to level up our existing offering.”
Double Jump’s partnership with loots brings local representation to the fast growing global in-stream video service. loots is the leading provider of in-stream advertising and is available on all major streaming platforms. It injects video directly into live channels, ensuring maximum effectiveness as it’s unskippable and immune to ad blockers.
It is an ideal way for gaming, entertainment, and consumer brands to reach engaged gaming audiences through hyper targeting including specific games being played.
loots VP Sales US/UK John Foster said, “Double Jump has made it easy for us to come to Australia and introduce the loots platform to creators and advertisers down here. In 2020/21, we saw double-digit growth in all of our key markets US, UK, GSA – we‘re excited to use that momentum and help brands get their message in front of live streaming audiences in the ANZ region.”
“With Double Jump representing loots in ANZ, clients can expect exceptional service and great expertise on their journey into the world of live streaming.”
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