Double Jump Partners With 3Forward To Launch Game-Focused Digital Media Buying Service

Double Jump Partners With 3Forward To Launch Game-Focused Digital Media Buying Service
SHARE
THIS



A new partnership with 3Forward will expand Double Jump’s long-established leadership in games-specialist marketing services with digital media buying.

Double Jump will also provide an innovative offering for brands wanting to engage with viewers of game streamers through their representation of loots in the ANZ market.

Double Jump General Manager Travis Plane (pictured left) said the offering will be led by new Business Development Director and video game veteran Simon Slee (pictured right), who joined Double Jump earlier this year from Activision Blizzard. 

“We’re so excited to have Simon on board, adding his wealth of experience to the team,” said Plane.

“With over 20 years under his belt in the industry, his experience working directly with developers and publishers makes him the most qualified professional in the market to help brands effectively navigate the gaming category.”

Plane, who is himself a veteran of the industry with marketing leadership roles at PlayStation, Wargaming and THQ, added that there are a number of so-called “experts” touting themselves as leaders in the category, but brands should look to partner with companies that have a proven track record. 

“Since 2012, our team at Double Jump have worked with some of the biggest names in gaming and collectively accrued over 100 years of experience in the industry with the addition of Simon,” he said.

Slee will leverage 3Forward’s technical infrastructure and existing market credibility to operate the new Double Jump offering, along with his expertise in the gaming category.

“Both agencies take a very agnostic position; we’re not exclusively aligned to any media so can provide the most effective strategy for our clients,” he said.

3Forward’s Founder and Managing Partner Steve Jones said the company is keen to capitalise on the exploding growth of the gaming category.

“We’re excited to partner with Double Jump and Simon as we’ve been looking for the right partner to level up our existing offering.”

Double Jump’s partnership with loots brings local representation to the fast growing global in-stream video service. loots is the leading provider of in-stream advertising and is available on all major streaming platforms. It injects video directly into live channels, ensuring maximum effectiveness as it’s unskippable and immune to ad blockers.

It is an ideal way for gaming, entertainment, and consumer brands to reach engaged gaming audiences through hyper targeting including specific games being played.

loots VP Sales US/UK John Foster said, “Double Jump has made it easy for us to come to Australia and introduce the loots platform to creators and advertisers down here. In 2020/21, we saw double-digit growth in all of our key markets US, UK, GSA – we‘re excited to use that momentum and help brands get their message in front of live streaming audiences in the ANZ region.”

“With Double Jump representing loots in ANZ, clients can expect exceptional service and great expertise on their journey into the world of live streaming.”

Please login with linkedin to comment

3Forward Double Jump loots viceo game marketing

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]