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Reading: Does Pizza Drive You Crazy? Domino’s & Toyota Unveil Pizza-Topped Car For Lucky Winner
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B&T > Campaigns > Does Pizza Drive You Crazy? Domino’s & Toyota Unveil Pizza-Topped Car For Lucky Winner
CampaignsMarketing

Does Pizza Drive You Crazy? Domino’s & Toyota Unveil Pizza-Topped Car For Lucky Winner

Staff Writers
Published on: 28th March 2022 at 12:02 PM
Edited by Staff Writers
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No, it’s not April fools Day… Yet. Nonetheless, Domino’s and Toyota Australia have today unveiled a new “show-topping” car, which has been professionally wrapped in mouth-watering slices of pepperoni pizza and is valued at more than $26,000.

Packed with all the winning ingredients for a supreme driving experience, including advanced safety, technology and fuel efficiency, the Toyota Yaris SX also has enough space to transport precious pizza cargo. And now it could be yours!

Domino’s is offering Australia’s biggest pizza fan the opportunity to win the Pepperoni Pizza Car along with a $5,000 fuel voucher and first year free servicing worth $215.

Domino’s ANZ CMO Adam Ballesty said it was more than just a car, it is a chance to deliver a slice of happiness to the winner.

“Pizza brings people closer and now it will get one lucky pizza lover from A to B as well,” he said.

“Nobody delivers like Domino’s and this one-of-a-kind pepperoni pizza car will definitely deliver plenty of smiles.

“It’s also the exact model of the majority of our delivery fleet – so you know it’s safe, reliable and comes smelling like fresh, hot pizza (okay maybe not initially, but give it time).”

Toyota Australia CMO, Vin Naidoo said the pepperoni pizza car was a fun and unexpected collaboration for pizza lovers all over Australia.

“For many years we have been helping deliver pizza across Australia with the Toyota Yaris being the most popular car among Domino’s drivers and now one lucky Australian has the chance to win their own.”

For a chance to win, applicants must submit a 30 second video explaining why they are Australia’s biggest pizza lover.

One lucky runner up will also receive a year’s supply of free pizza.

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TAGGED: Domino's Pizza, Toyota Australia
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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