Amazon Web Services (AWS) has launched its first Above the Line (ATL) brand campaign after a decade of being in Australia, with the feel-good ‘Curiosity Kid’ ad series showcasing the many brands using its services. The campaign, which launched on August 7, highlights how AWS can be used for innovation by local businesses, demonstrating a […]

In this guest post, Stu Wragg (lead image), chief strategy officer at Herd MSL, takes a look at global brands getting the sustainability message right and the lessons Aussie brands can learn along the way… The need to address increased consumer and employee interest in the environmental and social action of business is clear to […]

Posted 51 minutes Ago

Opinion

by B&T Magazine

Significant Other Creative Agency (SOCA) has brought on two senior hires, with Farah Alias joining as partnerships director and Neil ‘Marty’ Martin jumping into a dual head of art role. Alias (pictured, right) brings with her a wealth of senior international experience and knowledge from DDB & BBDO Singapore, Wunderman Thompson, and most recently Rare. […]

Seven denounced for airing unauthorised Olivia Newton-John mini-series last night. Praised for not airing Xanadu.

Further proof winning a B&T 30 Under 30 doesn't just result in a naff trophy & bad hangover comes this appointment news.

It would appear Sir Martin's golden touch is no longer as glowing as his golden perma-tan.

Study finds half of marketers are underspending. Yet it's the overspending ones that any agency truly wants.

It is going off in Adelaide this morning. And now there's a sentence you rarely hear, isn't it?

B&T's editorial proposition is to deliver meaningful insights into the media industry. But not this, this is just crap.

Posted 4 hours Ago

Recommended

by B&T Magazine

Is your brain surviving solely on the Daily Mail and Netflix binges? Why not jumpstart it with a La Trobe Uni course.

If the LiSTNR comms person charges by the word they'd be hitting billionaire status with their now daily communiques.

oOh!media's Josh Gurgiel returns to the fold in further evidence the damage a nude run can do at your farewell bash.

As if there isn't a Kleenex shortage as there is, Nine goes & airs Grease last night in hastily cobbled Olivia tribute.

Sydney Markets unveils new brand logo and identity. B&T can't help but think the eggplant a missed opportunity.

Young people may never own their own home, but latest findings prove they'll be very well-fed rental tenants.

Ogilvy NZ has been appointed as the new creative and strategy agency for Breast Cancer Foundation NZ. BCFNZ chief executive Ah-Leen Rayner said the Ogilvy team presented a new direction for the foundation with a strong focus on reaching Maori and Pasifika women who were over-represented in breast cancer statistics. “Ogilvy’s approach acknowledged our current […]

Here's some excellent mental health work from Doritos. Less so for people with high sodium diets.

Viewers mistaken for thinking Karl was back on the turps as Today takes surprisingly feisty turn this morning.

Australian new car website, CarExpert.com.au has appointed independent growth agency Claxon as its creative and media agency after pitches from a slew of other agencies that included HERO and DDB. Claxon will be handling the creation of a new national TVC campaign and the associated media account working closely with shareholder, Seven West Media to […]

Yet to read Are Media's research project HERFuture? Thankfully this person has and picked out the choicest nuggets here.

Posted 5 hours Ago

Recommended

by B&T Magazine

Have no idea what the kids are up to on social media because you have no idea how to use it? Hats off to Snapchat here.

Are you an AL or an acronym lover? Well, you'll love this acronym ladened headline here.

Be first to see Fiverr's new B2B campaign here. Although that does falsely suggest some sort of B&T exclusivity here.

Always a delight to chat with AZK Media's Azadeh Williams. Well, Azadeh may not necessarily reciprocate said delight.

Report finds 50% of Aussies still watch linear TV. Meaning half are missing out on Sunrise's Cash Cow.

Thinkerbell could've gone with the Queen penning a letter for Repco's 100th, but as you'll see here, it didn't.

If you've ever holidayed in Kuta or dined at a local leagues club, you'll soon empathise with this 'bargain regret' ad.

Apple forced to appease the Chinese over Taiwan. Meanwhile, Australia just bans Huawei outright.

Richard's tears were tears for a nation at Olivia's passing. But let's just hope 'Physical' doesn't re-enter the charts.

Sydney PR agency InsideOut PR has been appointed for Prestige InHome Care, an in-home aged care service with a focus on media relations. InsideOut PR worked with Prestige Inhome Care back in 2013 and again in 2017 launching their public relations and advertising program; and supporting their growing profile in the market. Founder and CEO […]

Commonwealth Games done & dusted for another four years. So now we can all go back to being disinterested in running.

Patrick Delaney enjoying a fruit basket from the Murdochs this morning as Foxtel posts impressive gains.

Amy Weston to lie awake at 3am during all of CHEP's pitches after being named agency ECD.

Poor Rupert's divorce just went up an extra billion or two more after News announces record profits overnight.

10 chief Beverley McGarvey mercifully tells B&T she has no plans to defrost Rove, Kyle or the Honey Badger anytime soon.