D’Marge Partners With Virgin For New Edition Of ‘Shut Up & Take My Money’ Mag
After its debut attempt at print, Aussie publisher D’Marge has rolled the dice again on its first ever print product.
Shut Up & Take My Money flagrantly celebrates materialism and the good life, with the new edition seeing the magazine’s editorial team travel to Apple’s futuristic new headquarters in Cupertino, California for the launch of the iPhone X.
The summer edition also features an interview with one of the late Hugh Hefner’s favourite photographers, Tony Kelly.
Luc Wiesman, founder and editor-in-chief of D’Marge, said: “We’ve learnt a lot in six months – what readers want, what they don’t, how to promote a print title and of course how to find creative ways to distribute it.
“I found myself walking into newsagencies asking as many questions as possible to understand what makes magazines sell. We’ve changed the cover for this edition and struck up an exclusive distribution partnership with Virgin Australia. It’s a great time-out for business travellers.
“In the past six months we’ve travelled to Tokyo, New York, Los Angeles and Bermuda and discovered some great new brands for this edition of the magazine. This edition also pays closer attention to Australian designers and creators of products, such as Manflower Co and Bear Supplements.”
Shut Up & Take My Money will be available in newsagents nationally and in all Virgin Australia lounges from today with a cover price of $14.95.
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