Ding Dong! It’s 2023’s 10 Best Christmas Ads
Much like Christmas carols, the annual flood of Christmas ads can have you welling with festive cheer or heading to the bathroom to puke. Save for you having to dig about yourself, here B&T counts down our top 10 favourite festive spots for 2023. Think we got it wrong? Leave your nasty, tinsel-ladened ripostes in the comments section below…
10) Burger King via Bartle Bogle Hegarty
Burger King in the UK took a unique approach to its Christmas work, releasing a Christmas carol sung by a car satnav. The campaign, by London agency Bartle Bogle Hegarty, includes an almost eight-minute remake of Chris Rea’s hit “Driving Home for Christmas” that it’s retitled “Driving (Thru The) Home (Of The Whopper)”. The hypnotic track provides actual directions to 21 real-life Burger King restaurants and even includes digs at competitors – “Fancy a milkshake? Our machines tend to work” – a nod to Macca’s’ famously failing dessert machines. It also tries to persuade listeners to ditch the traditional festive fare for one of its burgers. The campaign includes local radio spots featuring the song and is also available on YouTube.
9) Amazon goes in-house
Amazon certainly tugged at the heartstrings with its “Joy is shared” global Christmas campaign (or, holidays as the Americans prefer.) At the centre of the company’s latest seasonal blitz is the 60-second spot, “Joy Ride,” which depicts three older ladies who are seen gathered on a park bench. They watch as kids sled down a hill, a scene seemingly reminiscent of their younger years. Later, one of the women orders seat cushions on Amazon, which the trio then use to sled together as flashbacks from the past come into focus during a gleeful trek down the hill. The whole thing’s set to the iconic Beatles hit “In My Life”.
8) Coca-Cola the world needs more Santas
Coca-Cola’s 2023 efforts were titled “The World Needs More Santas” and featured new TVCs and digital and experiential elements. The global effort was adapted for more than 80 markets around the world. The 90-second-long hero spot features Santas in all manner of guises — from doing their laundry to working out at the gym. Naturally, it features the Coca-Cola truck at the end. The spot is set to “I Could Be Santa Claus” by British singer-songwriter Celeste. The campaign was an extension of Coke’s “Create Real Magic” and was developed by WPP Open X, led by VML and supported by Grey, Ogilvy, Essence Mediacom, Hogarth and JKR.
7) Ronan Keating stars for Rockshore
Irish lager and cider brand Rockshore enlisted former Boyzone band member Ronan Keating for a witty take on what the Irish call St. Stephen’s Day (or Boxing Day, as it’s more commonly known). The carolling number sees Keating, 46, paired with the brand’s ambassador – a fella by the name of Rocko – duetting to a comic version of “It’s the Most Wonderful Time of the Year”. According to research by the Diageo-owned brand, Irish people rank St. Stephen’s Day as the best festive day to catch up with friends for a pint. The findings revealed that 48 per cent of adults rank St. Stephen’s Day and Christmas Eve above Christmas Day as the top days for celebrations over the holidays.
6) Woolworths via M&C Saatchi
Woolworths unveiled its Christmas campaign, celebrating the little things that make Christmas special, including coming together over the festive season with loved ones. The integrated campaign produced in partnership with M&C Saatchi within the Greenhouse Collective. The content follows the journey of school children dressed to represent fresh food from across regional Australia, including cherries from Young, NSW and mangoes from Dimbulah, Queensland, as they venture to perform in a Christmas spectacular for their family and friends. When one child forgets their costume en route, the children and a few parents band together to help make a spectacular Christmas cracker costume just in time for the show.
5) Marks & Spencer via Mother
When it comes to Christmas ads, no one beats the Brits. However, venerable retailer Marks & Spencer has managed to upset plenty of people with their annual festive spot. The work, by London agency Mother, managed to rack up 23 complaints to the UK’s ad watchdog the Advertising Standards Authority (ASA) in its first 24 hours. The spot called “Thismas” and hosts an array of stars including the actress Hannah Waddingham, actress and playwright Zawe Ashton, singer Sophie Ellis Bextor and Queer Eye’s Tan France doing Christmas their way. According to the ASA, the complaints centered on the Christmas cards being burned with a blowtorch and an elf puppet being batted from a rooftop. In a statement, ASA said: “Complainants believe that these scenes might be distressing for children to see, that they encourage emulating dangerous behaviour and that they depict a negative sentiment of this occasion.”
4) John Lewis via Saatchi & Saatchi
Arguably the most examined piece of creative globally all year, 2023’s efforts come from newly appointed agency Saatchi & Saatchi who won the pitch this year from incumbent adam&eveDDB. As Saatchi CCO Franki Goodwin said of making the spot: “Taking on the John Lewis Christmas ad – no pressure, right? It has been quite the six months. I really do appreciate that pressure is a privilege – and making this has been a huge one.” The work stars a young lad who grows and befriends a rather un-festive Venus Flytrap called Snapper who has a fondness for opera (which is actually an original tune sung by none other than Andrea Bocelli!) The look-hard-or-you’ll-miss-it moment comes when we see the father is absent in the family set-up of mum, nan, sister and the young boy.
3) Tesco via BBH
UK grocer Tesco waited until all its rivals released their ads to deliver a glorious spot of fun that was universally loved by UK media that’s quick to skewer work not to their liking or weighed down with too much sentimentality. The work of London agency BBH, the spot follows a consistent theme of ads this year in not using Christmas music. Instead, the ad plays along to Kiwi band OMC’s 1995 gem “How Bizarre”. Alongside the ad, which plays heavily on the cost of living, Tesco is putting free Santa’s grottos in 150 stores, a £500,000 investment in a “win your Christmas shop” competition and even free movie screenings to help overstressed staff.
2) ALDI Australia via BMF
The BMF team clearly take a leaf out of the books of their UK counterparts and a consistent performer for best Aussie Christmas ad of the year. The agency’s work for the brand is known for its humour and that’s despite ALDI’s often dry, Germanic ways of dealing with things. As its competitors don’t go much further than spruiking the freshness of their Christmas prawns, BMF’s Christmas work is playful and weirdly uniquely Australian. And it certainly wouldn’t be an ALDI advert if we didn’t get reminded for the zillionth time how cheap it is.
1) Apple via TBWA\Media Arts Lab
Apple’s Christmas ad is an epic four-minute stop-motion spectacular that’s B&T’s Chrissie ad of the year. The work of its incumbent creative agency TBWA\Media Arts Lab and called “Fuzzy Feelings”, the spot dips in and out of the cartoon world and the real one as we see a relationship develop between a woman and her curmudgeonly boss. Not just a sweet and sentimental short film, it also spruiks the filmmaking attributes of the iPhone 15 Pro Max and MacBook Air while wishing you a hearty dose of Christmas cheer. Following a familiar theme of Christmas ads this year, the work goes sans festive tune and instead is soundtracked to George Harrison’s rather dour 1970 track “Isn’t It a Pity”.
Please login with linkedin to comment
Christmas ads 2023Latest News
Slew Of Senior Hires At Sparro by Brainlabs & Jack Nimble
Independent digital marketing agency, Sparro by Brainlabs, and creative production agency, Jack Nimble, have announced four new senior hires across the agency group. The appointments follow several significant recent new business wins and product launches. Lead image: Kiki Jones, Morgen Mathews, Lauren Nixon-Smith, Michael Sparkes Kiki Jones joins Jack Nimble as group account director following […]
Initiative’s Fein, Geer, Colter To Depart For Accenture Song
It's great news for Accenture Song, very bad news for the Initiative company card with this triple leaving do.
Pizza Hut Fined $2.5m For Spamming Customers
To be honest, if you're going to spam customers, cheap pizza deals is probably on the low side of the dodgy scale.
Jetstar & Qantas Perception Ratings Soar After Bonza Cancelled Flights, YouGov Finds
This poll is further proof nothing builds a positive brand image like your competitor monumentally f@cking up.
Pedigree Launches AI-Powered Ad Initiative To Give All Dogs A Home, Via Colenso BBDO & Nexus Studios
B&T encourages this dog adoption initiative. And that's despite us barely being able to look after our own selves.
Apparent Launches “All Heart, No hassle” Integrated Campaign For Flight Centre’s Corporate Traveller
Apparent charged with Flight Centre's Corporate Traveller creative. Has avoided any gags about stolen hotel bathrobes.
South African Tourism CMO: ‘We Want Consumers To Experience SA Through The Eyes Of A Child’
B&T chats with South African tourism's Aussie CMO. Admittedly, we had to quickly rectify our Barossa Valley questions.
Market Research Firm TRA Names KFC’s “Look On the Fried Side Of Life” As Australia’s Favourite Ad
A poll of everyday Aussies has revealed our favourite ads. And it'll make difficult reading for the Harvey Norman team.
‘A Big, Big Step In The Right Direction’: Media Buyers React To News Corp’s D_Coded
There was a universal thumbs up for News' D_Coded event. Although there were calls for glitter bombs at the finale.
CommBank Announced As Presenting Partner Of Vogue Codes 2024
Vogue Codes is a top initiative encouraging women into STEM-based careers. All while wearing Jimmy Choos, apparently.
Brad Garbutt Joins OMA As Marketing Lead
Seasoned adlander Garbutt joins the outdoor association. Says he's got the DOOH down pat, but working on the PDOOH.
TV Ratings 15/5/24: Gruen Pulls A Crowd For Aunty As It Enters 16th Season
Although B&T typically shuns predictions, we're expecting big numbers for Peter Dutton's Budget reply speech tonight.
D_Coded panel: ‘If You Are A Marketer Handling Data And Haven’t Spoken To Legal, You’re In Trouble’
This fiery panel was a highlight of Tuesday's D_Coded event. Not that it spilled out into the carpark.
SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]
Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]
Channel Factory Expands Team Across Australia & New Zealand By 20%
Social media agency Channel Factory announces a significant lift in staff numbers. Doesn't thank Tuesday's Budget.
Jaywing Extends Strategy Team Appointing Fran Martin As Senior Brand Strategist
As is often said, you can never have too much strategy. Same can't be said of programmatic & AI.
Tourism Tasmania Taps Broadsheet For Latest “Off Season” Campaign Iteration
Do you like to drape yourself in sheepskin, flannelette & weird, wooly hats? Tasmania in winter is for you.
Netball WA Appoints 303 MullenLowe As Brand Strategy partner
Netball WA appoints 303 MullenLowe for its brand strategy. Any mention of Gina also now strictly forbidden.
RyvalMedia Flies Off With RedBalloon Media Account
Got family or friends working at RyvalMedia? Say ta-tah to shit birthday presents as agency pricks RedBalloon's media.
“First We Get Plastered Then We Fill Your Holes” – Tradies Face Ad Standards Ire
As juvenile as this plasterer's tagline is, it does sound like the plot to most adult films.
ANZ, Lyre’s, Uber, Adam Ballesty & An Australian Of The Year – More Big Names Join Cannes in Cairns, Presented by Pinterest!
Judging by this cavalcade of A-listers set to star in Cairns, a selfie stick is now mandatory for all attendees.
Grab A Sneak Peek At Pinterest’s Special Guests This Cannes in Cairns!
It's another teaser to the awesome talent you can expect in Cairns. Oddly, no sign of the B&T staff barbershop quartet.
M&C Saatchi Sport & Entertainment’s Steve Martin & Jamie Wynne-Morgan Sign Off From Agency They Set Up
Will Steve and Jamie ape Maurice and Charles with their new agency name? Stay tuned to B&T to find out.
Netflix Has Google & Amazon In Crosshairs With Ad Server Launch
Is your dream weekend Uber Eats & a Netflix binge? More toilet breaks are on the way, as streamer amps up ad offerings.
Boom, Boom, Boom! Get Ready For the Boomtown Bus Whisking You To Cannes in Cairns, Presented By Pinterest In Style!
Worried your hibiscus print kaftan might overshadow things in Cairns? Fear not, as you can see this bus from space.
On The Menu Joins Forces With TBWA\Melbourne To Melt Freezer Shame
This campaign "fights misconceptions about frozen food". Ice-cream, pies, Sara Lee! What misconceptions, B&T asks?
IMAA Announces Digi-Byte Event Featuring Industry’s Top Talent Plus “Immersive” Gaming Competition
The indies fan group unveils plans for its newest event. Says anyone in a WPP running singlet will be refused entry.
Bowel Cancer Revealed As Australia’s Deadliest Creature In New Campaign, Via Ogilvy Health
Does your office have a secret & serial farter? Possibly lure them out with this important bowel cancer campaign.
Who’s In Charge? B&T Reveals The Best Of The Best Industry Association Chiefs!
B&T's acknowledging the 10 very best industry association bosses. Discover if your membership dues are worth it here.
TEDxSydney Splits Into Two; Check Its New Creative Program
TEDxSydney moves to Luna Park's Big Top in June. Get motivated & throw up on the Wild Mouse at the very same time.
TV Ratings 14/5/24: Punters More Interested In Farmer Wants A Wife Drama Than Jeremy Clarkson’s Agricultural Adventures
Think sheep husbandry programs are TV's missing link? You can't complain with Farmer Wants A Wife AND Clarkson's Farm.
Paper Moose and Innocean Australia launch Love Our Work Industry Charter
It's a top initiative fostering harmony in the creative space. Not to downplay the unbridled joy of destroying a rival.
IAB: Privacy Act Changes Might Lead To “Nonsensical Outcomes” For Digital Advertising As Industry Wrings Hands
B&T front row at the IAB's Data & Privacy Summit. So private, in fact, attendees were wearing fake moustaches.
Fortress Games Hits Play On Partnership With Havas Network’s Organic And One Green Bean
The games culture destination names local agency roster who'll hopefully explain what a games culture destination is.
Fabulate Launches New List Of Fastest Growing Aussie Creators, Including Leah Halton, Across Social Media
A list of who's hot in Australia's influencer/creator world's here. And it's bad news for foodies angling for a freebie.