Designer Fashion Destination Appoints The Wired Agency
Leading fashion destination and home to brands such as ÉSS THE LABEL (company owned), Zulu & Zephyr, Bec & Bridge, and Neuw Denim, Splice Boutique has appointed The Wired Agency as their exclusive digital marketing partner.
Originating from Sydney’s Northern Beaches, Splice Boutique now ships globally with 70% of their business driven via ecommerce, making them one of Australia’s leading e-boutiques.
Kicking off this month, Wired is executing a multi-channel organic and paid digital strategy across Facebook, Instagram, Paid Search, Shopping and SEO.
“Splice Boutique has done an incredible job of building a very powerful digital presence, almost entirely organically. Their followers are at cult status which is never an easy thing to achieve,” says Managing Director of The Wired Agency, Angela Hampton.
“There is a huge opportunity for us to build on this organic growth by integrating paid media into the mix and while we are only a small way into our campaign, we are already seeing significant results,” added Angela.
General Manager of Splice Boutique, Lia Turner comments on why they chose Wired as their digital marketing partner.
“Through a very detailed, demonstrated strategic approach, the team at Wired were able to prove that they had a global understanding of where we could take the brand, which; now more than ever – is crucial to survival in the fashion retail industry,” explained Lia.
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