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Reading: Designer Fashion Destination Appoints The Wired Agency
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B&T > Advertising > Designer Fashion Destination Appoints The Wired Agency
Advertising

Designer Fashion Destination Appoints The Wired Agency

Staff Writers
Published on: 24th September 2020 at 9:33 AM
Staff Writers
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Leading fashion destination and home to brands such as ÉSS THE LABEL (company owned), Zulu & Zephyr, Bec & Bridge, and Neuw Denim, Splice Boutique has appointed The Wired Agency as their exclusive digital marketing partner.

Originating from Sydney’s Northern Beaches, Splice Boutique now ships globally with 70% of their business driven via ecommerce, making them one of Australia’s leading e-boutiques.

Kicking off this month, Wired is executing a multi-channel organic and paid digital strategy across Facebook, Instagram, Paid Search, Shopping and SEO.

“Splice Boutique has done an incredible job of building a very powerful digital presence, almost entirely organically.  Their followers are at cult status which is never an easy thing to achieve,” says Managing Director of The Wired Agency, Angela Hampton.

“There is a huge opportunity for us to build on this organic growth by integrating paid media into the mix and while we are only a small way into our campaign, we are already seeing significant results,” added Angela.

General Manager of Splice Boutique, Lia Turner comments on why they chose Wired as their digital marketing partner.

“Through a very detailed, demonstrated strategic approach, the team at Wired were able to prove that they had a global understanding of where we could take the brand, which; now more than ever – is crucial to survival in the fashion retail industry,” explained Lia.

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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