In a move that reflects the continued momentum and direction of the business, Dentsu X Australia has welcomed David Chase into the role of group digital director.

A data-driven, senior marketing professional with a combination of in-house and agency experience, Chase joins the business from Credit Repair Australia where he was senior marketing manager.

In his new role, Chase joins the Dentsu X Leadership Team with responsibility for digital, data and innovation – including optimisation of digital performance delivery, and value realisation of customer lifetime value in line with client needs.

Chase’s digital expertise and reputation for delivering measurable outcomes complementary of optimum customer experience, further bolsters the Dentsu X offering under the leadership of national managing director, Angela Tangas.

Speaking of the appointment Dentsu X Australia national managing director Angela Tangas said: “This is an important appointment for us, and one that truly reflects the future of the business.

“David’s track-record speaks volumes – data-led strategic solutions that deliver results.

“Combined with our shared commitment to unlock value throughout and beyond the customer journey, it promises to be an exciting time for the team and our clients.”

Dentsu X group digital director David Chase added: “I’m thrilled to be joining Dentsu X at such a transformational time, and look forward to working with Angela and the team to continue shaping the business for ongoing and increasing success.”

Under Tangas’ leadership, Dentsu X’s structure in Australia has been overhauled to focus on cross-channel specialisation and expertise to deliver value throughout and beyond the customer journey.