Dentsu Queensland Boosts Executive Team With New Appointment
Christ Ernst, Managing Director of Dentsu Aegis Queensland, has announced the appointment of Toby Shaw as Director of Data & Analytics for iProspect Qld.
This latest appointment follows the announcement in June of Cameron Law joining as Strategy Director, Carat Queensland.
“Toby is an exceptional talent in the data and analytics field. His experience in establishing enterprise level data and analytics frameworks will be a huge asset to our partners moving forward. And most importantly he’s a wonderful person, we’re thrilled to have him on board” Chris said.
Toby began his career as a Data Scientist in London before moving to Australia 5 years ago. Prior to joining Dentsu, Toby spent 3.5 years leading the analytics team nationally for Reprise Australia, IPG Mediabrand’s digital agency. In his time at Reprise Toby lead the development and implementation of the data and analytics frameworks for clients including Bunnings, Target, and Myer.
“The appointments of Cameron and Toby highlights the focus on our investment in key talent in the market and will strengthen our ability to support clients strategically, from measurement, data and analytics, through to strategy and comms,” Chris added.
L-R – Toby Shaw, Chris Ernst, Cameron Law
Toby Shaw said, “I’m delighted to be joining iProspect and the wider Dentsu team, and am excited to bring our market-leading data & analytics offering into the Queensland market. The industry is currently going through a period unlike anything we have experienced before, which means there is a need for data to show us exactly how the world is changing. I will be helping our clients use marketing science to understand how their customers are evolving, and what opportunities for growth and efficiency that provides.”
The appointments coincide with a recent run of new partnerships for Dentsu Qld, having signed Real Estate Institute of Queensland and Lorna Jane (data & analytics).
Please login with linkedin to comment
dentsu qldLatest News
Sir David Attenborough Becomes The Fastest To Reach 1 Million Instagram Followers
David Attenborough has had a remarkable career, no more so than not being eaten by a protagonist in his documentaries.
Ex-Seven Presenter Ryan Phelan Cleared Of All Assault Charges
B&T never likes to run these sorts of stories. If we had our way, we'd just run Burger King and Nike ads verbatim.
Frameplay Announces Integration With Magnite For In-Game Advertising
Frameplay today announced its first global integration with Magnite to provide advertisers with the ability to buy intrinsic in-game advertising programmatically. The combination of Frameplay’s software developed for in-game advertising and Magnite’s scale and experience in programmatic technology across any format and screen provides advertisers with greater access to engaged audiences. Current RTB programmatic capabilities […]
Amazon In Hot Water For Selling “Black Lives Don’t Matter” Caps
B&T has to admit this nastiness has left us a little gobsmacked. Dare we even say vexed or exaperated even?
Uncle Ben’s Rice Renames Following Racial Stereotyping Complaints
First it was Coon and now Uncle Ben's to undergo name change. Apparently, the pouffe is now weighing-up its options.
Smells Like Copyright Infringement! Designer Sues Saying He Invented Nirvana’s Iconic ‘Smiley Face’ Not Kurt Cobain
A row's erupted over the copyright of Nirvana's iconic 'smiley face'. B&T understood Forrest Gump was the originator.
Spotify Report: Music & Audio Catalyst For Gen Z To Stay Connected In This ‘New Normal’
Spotify unveils its Gen Z trends report. Which is not to be mistaken with the 17 other Gen Z reports B&T ran this week.
“Ultimate Ultimo Wanker”: Adelaidians Angry With Sydney ABC News Editor Who Called SA “Boring”
Anyone who dares label the fine city of Adelaide dull and boring and has clearly never been to Launceston.
Striking The Balance Between Effort And Reward With Your CMS
The CMS is undoubtedly the 'Sherpa Tenzing' of the digital world. Doing all the heavy-lifting for none of the accolades.
CHE Proximity Confirms Cam Hoelter As New Sydney ECD, As Wesley Hawes Departs The Agency
Cam Hoelter appointed CHEP's new ECD amid reports his mum, Mrs Hoelter, is the only one permitted to call him Cameron.
Thursday TV Wrap: All’s Fair In Love & War As The Bachelor Finale Peaks At Just Under 900,000
B&T always gets a bit teary in any Bachie finale. Not for the lovebirds, rather overdoing the Sriracha chilli sauce.
Memories Launches With Brand Platform ‘Keep Living’ By The Monkeys
With Mumbrella deleting comments, how will the industry anonymously shred The Monkeys' latest work for no valid reason?
Reports: Ex-Seven Presenter Sues Broadcaster $500K-$1M Over Alleged Fair Work Act Breach
In cases like these, the only winners are ever the lawyers. And, of course, the lawyers' local Porsche dealership.
It’s Time To End Netflix’s “Free Ride” In Australia: Liberal MP
Politician says it's time to end Netflix's "free ride". Comment has been sought from Taronga Zoo's tiger enclosure.
ANU Study: Aussies Say Public Relations Managers Should Be LAST In Line To Get Any COVID Vaccine
Study finds Aussies want PRs to be last to get a CV-19 vaccine. Now if there was an industry in badly need of some PR...
News Corp Launches New Travel Campaign ‘Australia Go And Get It – Safe Escapes 20/21’
News Corp unveils Aussie travel campaign, although does warn Byron continues to be plagued by total wankers.
Cadbury Launches Women In Sport Initiative
Cadbury announces women's sport initiative in arguably the greatest irony since Winfield sponsored the rugby league.
E-commerce Advertising Market Hits $83 Billion
Advertising spend on e-commerce platforms is set to rise sharply this year despite the global recession, reaching a total of $US58.5bn ($83bn). Advertising investment across e-commerce sites such as Amazon, Tmall and Rakuten, omnichannel retailers such as Walmart and Carrefour, and social commerce on platforms such as Pinduoduo and TikTok is set to increase 18.3 […]
Hindu Rage! IKEA Australia & CHE Proximity Latest To Upset Religious Group
Thinking of upsetting the Hindu religion with your next campaign? Expect a terse & badly-worded press release like this.
Former ABC Journo Emma Alberici Joins Comparison Site Compare The Market
Online insurance comparison website, Compare the Market Australia has appointed Emma Alberici as Chief Strategy, Government Relations and Communications Officer. Previously, Alberici was chief economics correspondent at the ABC, one of many senior positions she held during her 18 years with the organisation. Before this, she was a senior journalist at the Nine Network, where […]
Reports: Miranda Devine To Pay Quaden Bayles $200K In Defamation Pay Out
The pen may well be mightier than the sword, but watch on here as Ms Devine falls on her sword after what she penned.
News Corp Unveils New Innovation Suite As It Bolsters Its Digital Offering
CV-19 has accelerated a move to digital & a move away from eating the inhabitants of a zoo's nocturnal animals exhibit.
TikTok Bans Weight Loss & Fasting Ads To Help Stop Body Shaming
B&T would never body shame. We far prefer to say, "Have you considered the salad option?" or "ANOTHER Tim Tam, Cheryl?"
VA Media Launches New Service To Help YouTube Publishers Better Monetise Content
VA Media has announced the launch of new YouTube content ID service for producers, production companies and film & television distributors. VA Media owns and manages some of the world’s largest movie and TV-based YouTube channels, including Movie Central– which boasts an impressive 20M views monthly. The newly announced fee-based service is designed to enable […]
Report: Investment In Tech Has Helped Post-Pandemic Recovery
The B&T office is currently investing in tech, having just acquired a new microwave egg poacher & eight-chime doorbell.
“We Have Never Shared Australian User Data With The Chinese Government”: TikTok Addresses Security Concerns
TikTok assures Aussies the Chinese government isn't watching your terrible dancing and Céline Dion impersonations.
IKEA Says It’s The Place For A Good Night’s Sleep In Rather Clever New Print Campaign
The one thing B&T would say about IKEA's assembly instructions is they should possibly include tips on anger management.
Greyhound Racing NSW Launches Third Year Of The TAB Million Dollar Chase
B&T accepts that not everyone's a fan of greyhound racing. Hey, we also run political ads & everyone hates them, too.
Nike Powers To All-Time High & Surges Past Revenue Projections Thanks To E-Commerce Boom
Making products in Indonesian sweatshops and then selling them for $250 proving an absolute boon to Nike's bottom line.
Facebook Messenger To Host World’s First Koala Room To Celebrate Save The Koala Day
B&T's happy to support Save The Koala Day & not simply because it's our only native species that won't try & eat you.
