Dentsu Mitchell Farewells Ron Phillips, Promotes Sylvia Pickering To Lead Vic Government Team

Dentsu Mitchell Farewells Ron Phillips, Promotes Sylvia Pickering To Lead Vic Government Team

Dentsu Mitchell has announced the retirement of Ron Phillips (pictured above, right) after over 12 years’ service on the Victorian government and Nissan accounts.

For the past 11 years, Phillips has held the role of group client service director on the Victorian government business.

He joined Dentsu Mitchell (then Mitchell and Partners) in 2005 to manage the Nissan account after spending 31 years with the Clemenger BBDO network.

John Thompson (pictured above, left), managing director of Victorian government services at Dentsu Mitchell, said: “For the past 11 years, I have worked with Ron either as a client or as a colleague here at Dentsu Mitchell on the Victorian government business.

“Ron remains one of the best people I have ever worked with in my career, and I wish Ron, Jill and their family all the very best for the future.”

“Ron will remain connected to the agency working with Dentsu Mitchell on some of our pro-bono clients and across our involvement with RMIT and the Sexton Award,” added Thompson.

Commenting on his departure, Phillips said: “After 12 years with the group and 11 years of service on Victorian government media communications, it is time for a change of pace.

“I have been fortunate and privileged to work with many great clients, as well as terrific media industry colleagues, and most importantly, a talented and dedicated team at Dentsu Mitchell and the broader Dentsu Aegis Network.

“I have thoroughly enjoyed the challenges, as well as the rewarding times of working across such a diverse client, from bushfires and floods to Melbourne’s great arts and events, as well as TAC, VRGF and Visit Victoria to name a few.

“I am particularly proud of working closely with RMIT to create a framework of industry engagement and assisting with the development of the next generation of media and communications professionals.

“I leave Dentsu Mitchell at a time when the Victorian government team under John Thompson’s leadership has never been stronger, and I wish all of my Dentsu Aegis Network colleagues all the very best for the future.”

At the same time as saying goodbye to one of its most loyal and long-term senior leaders, Dentsu Mitchell has also announced the promotion of Sylvia Pickering (pictured above) to the role of group client service director to lead the Victorian government team.

Pickering joined the Dentsu Aegis Network in 2010 at its digital media agency, emitch, that later merged into the Dentsu Mitchell brand.

Since then, Pickering has played a key role in the establishment of Dentsu’s programmatic network, AMNET.

In 2012, Pickering joined Dentsu Mitchell as digital director, and for the last year has played a key role on the Victorian government account in her role as client service director.

Pickering has been part of Dentsu Mitchell’s high potential talent program and will now join the Melbourne management team as part of her new role.

Commenting on her promotion, Pickering said: “I feel both excited and privileged to be taking on this role, and to be taking over from someone of Ron’s calibre.

“The Victorian government never fails to provide you with exciting and challenging work, be it in the behavioural change space or encouraging Victorians to go out and experience what our state has to offer.

“I look forward to working even more closely with the Victorian government, as well as the large, dynamic government team here at Dentsu Mitchell.”

Adrian Roeling, national managing director at Dentsu Mitchell, said: “Ron has been a great leader in our business over many years, and is a true gentleman. His hard work and dedication were an important part of our growth, and we thank him for it.

“At the same time, we are very pleased to promote internally for this critical role, and we congratulate Sylvia on her promotion.

“Sylvia’s digital knowledge will maintain our momentum towards our 2020 digital vision and support the Victorian government to navigate the digital economy.”




Latest News

Guinness Compared To A Cosmic Phenomena As Beer Brand Taps The Chinese Market
  • Campaigns

Guinness Compared To A Cosmic Phenomena As Beer Brand Taps The Chinese Market

Creative agency FRED & FARID Shanghai has partnered with the international brand Guinness to make a mark on the Chinese market by envisioning and developing “A Whole Universe” – a visual odyssey honouring one of the most iconic beers. There are briefs that one cannot turn down, like the one to introduce the most iconic […]

The Chaser’s Craig Reucassel To Host ABC Breakfast Radio, Valentine Returns To Afternoons
  • Media

The Chaser’s Craig Reucassel To Host ABC Breakfast Radio, Valentine Returns To Afternoons

Craig Reucassel (left) of The Chaser and dear friend of B&T, will take over hosting duties on ABC Sydney breakfast radio, with James Valentine returning to afternoons and Indira Naidoo handing over control of her evening show to producer Renee Krosch. Reucassel has produced three seasons of War on Waste for ABC TV since 2017 and last […]

Tyreright Appoints 27 Degrees Media
  • Marketing

Tyreright Appoints 27 Degrees Media

New-generation media agency 27 Degrees Media has been appointed to manage digital media for national tyre retailer Tyreright in one of its first Australian client signings. Lead Image: Loan Morris – 27 Degrees Media CEO Under the partnership, 27 Degrees Media will be responsible for all digital media strategy, planning and buying, along with influencer […]

The Works Distills “Question Everything” For Archie Rose Distilling Co.
  • Campaigns

The Works Distills “Question Everything” For Archie Rose Distilling Co.

The Works has announced the launch of ‘Question Everything’ a new brand platform and campaign for their newest client, Archie Rose. As a nine-year-old independently owned and operated Australian multi-spirit distillery, Archie Rose has garnered a devoted following among existing customers, with a reputation primarily built on white spirits – particularly gin. However in line […]

farsiight Unveils New Market Positioning Putting Growth for Good Over Growth At All Costs
  • Marketing

farsiight Unveils New Market Positioning Putting Growth for Good Over Growth At All Costs

Brisbane performance agency farsiight has announced the launch of its new market positioning, Growth for Good, in response to a changing business landscape, marking a departure from a “growth at all costs” mentality that has defined the industry in recent years. Agency founders and brother duo, Josh and Ben Somerville, envision Growth for Good as […]

By Land Or By Sea: GoTransit Offers Options Galore For Transit Advertisers In Newcastle
  • Advertising

By Land Or By Sea: GoTransit Offers Options Galore For Transit Advertisers In Newcastle

Australia’s largest privately owned transit media supplier, GoTransit Media Group, now offers unprecedented options for transit advertising in Newcastle – on both land and sea following their successful tender to supply interior advertising inside the popular Stockton Ferries. The national transit media company is already well acquainted with the thriving NSW market, having successfully operated […]

‘People First Bank’ Heritage & People’s Choice Bank Unified
  • Marketing

‘People First Bank’ Heritage & People’s Choice Bank Unified

Heritage and People’s Choice have launched People First Bank, the new name for positive change in banking Australia’s largest customer-owned bank has unveiled its new brand, announcing that Heritage and People’s Choice will be unified under the new name of People First Bank. Chairman Michael Cameron said the highly anticipated new brand offered a compelling […]

L’Oréal Aus & NZ Partner With Great Barrier Reef Foundation, Announcing Large Investments
  • Marketing

L’Oréal Aus & NZ Partner With Great Barrier Reef Foundation, Announcing Large Investments

L’Oréal Groupe Australia and New Zealand have announced one of the largest investments to the Great Barrier Reef Foundation to pioneer new coral restoration efforts in the region. L’Oréal Groupe Australia and New Zealand have announced today a new partnership with the Great Barrier Reef Foundation (GBRF), to help coral reefs withstand the devastating impacts […]

Media.Monks Names Matthew Godfrey EVP, Head Of Content In APAC
  • Marketing

Media.Monks Names Matthew Godfrey EVP, Head Of Content In APAC

Effective immediately, S4Capital’s operating brand Media.Monks, a digital-first marketing and advertising services company, has appointed Matthew Godfrey to lead its APAC Content practice. With over 15 years of experience leading innovative businesses in the Asia-Pacific region, Godfrey will support a best-in-class senior leadership team across the region as EVP, head of content, APAC. He joins […]

How AI Is Empowering Small Businesses With Creative Collaboration
  • Opinion

How AI Is Empowering Small Businesses With Creative Collaboration

Chandra Sinnathamby, Adobe’s director, digital media B2B strategy & GTM, Asia-Pacific, explains how the tech firm is empowering its small business customers with new AI tools, including its Adobe Firefly tools. In today’s fast-paced digital landscape, small businesses face numerous challenges when it comes to creating captivating content that resonates with their audience. Despite the […]

Opinion

by B&T Magazine

B&T Magazine
Candace Warner, Tom Tilly & Harley Breen Kick Off Summer On Triple M
  • Media

Candace Warner, Tom Tilly & Harley Breen Kick Off Summer On Triple M

Summer mornings are heating up with Triple M again in 2023, thanks to the star-studded line-up of Harley Breen, Candice Warner and Tom Tilley, who are joining forces each weekday morning from 6-9 am for Triple M’s Summer Breakfast show. Airing from 4 to 15 December in Sydney, Melbourne, Brisbane, Adelaide and streamed live on […]

Jimmy & Nath, Hamish & Andy And Seany B Light Up Christmas At Hit Network
  • Media

Jimmy & Nath, Hamish & Andy And Seany B Light Up Christmas At Hit Network

The Hit Network has announced its summer line-up for 2023, kicking off on Monday, 4 December, featuring The Jimmy & Nath Show, Hamish & Andy podcast, Nights with Seany B and special return celebrations for Christmas Day and New Year’s Eve. Hit’s cheeky radio duo Jimmy Smith and Nath Roye of The Jimmy & Nath […]

AFFINITY Launches Worley Rebrand As A Force In Sustainability
  • Marketing

AFFINITY Launches Worley Rebrand As A Force In Sustainability

Full-service CX, media and advertising agency AFFINITY has completed an 18-month-long global rebranding for ASX-listed engineering powerhouse Worley. The rebrand reflects Worley’s commitment towards being a leading force in sustainable change. Worley, a global provider of professional services in the energy, chemicals and resources sectors working across six continents, has set out on a significant […]