Global advertising and marketing company, Dentsu Aegis Network, today announces that it has achieved 100% renewable electricity across its worldwide operations where markets allow.
Employing 45,000 people across 145 markets, Dentsu Aegis Network achieved its landmark goal of becoming 100% powered by renewable energy ahead of schedule.
Wendy Clark (pictured), Global CEO, Dentsu Aegis Network commented: “I am extremely proud that we are now powered by 100% renewable electricity, and that we are leading change in our industry on one of the most critical challenges facing society today. Our industry has so much capacity to deliver positive change and at Dentsu Aegis Network we are committed to achieving meaningful progress for our clients and society.
“This achievement demonstrates that it is possible to embrace better and more sustainable ways of working at pace and scale. I’d like to thank our passionate teams across the world who have worked so hard to reach this ambitious goal.”
Dentsu Aegis Network’s transition to renewable energy has been supported by RE100, a global initiative that brings together most influential companies that are committed to 100% renewable power and is led by the Climate Group in partnership with CDP.
As an RE100 member, Dentsu Aegis Network achieved the ambitious goal it set itself in 2015 to procure 100% renewable electricity by the end of 2020 in all markets in accordance with RE100 strict technical criteria. Challenges remain in sourcing renewable energy in certain markets that are unable to provide the necessary renewable infrastructure that businesses require to achieve full RE100 status. Dentsu Aegis Network will be joining forces with RE100 this October in the coalition’s global campaign to encourage fully certifiable renewable energy resources in all markets.
Anna Lungley, Chief Sustainability Officer, Dentsu Aegis Network said: “As global leaders in media, digital and creative communications services , we have the ability to inform and influence the choices people make every day. We are committed to using that influence to tackle the climate crisis, to raise awareness of the issue, help decarbonise the global economy and address sustainable consumption and production. Change starts at home and we need to walk the walk first. In 2015 we set ourselves the most ambitious targets among global marketing holding companies, which required us to rapidly transition to renewable energy across the entirety of our business in only five years and we have achieved that goal ahead of schedule. The work does not stop here. We are now laser-focused on achieving our 2030 science based targets.”
Mike Peirce, Director of Corporate Partnerships, the Climate Group said: “We are delighted by Dentsu Aegis Network’s ambitious progress towards their RE100 goal and pleased that the company is working with RE100 to encourage fully certifiable renewable energy resources in all markets.
“Dentsu Aegis are leading the way in the advertising industry, showing that commitment to 100% sustainable, renewable power is the new standard for businesses.”
Dentsu Aegis Network is committed to procuring renewable electricity, even in some of the most challenging markets for corporate renewable purchase. Where it cannot procure renewable contracts directly, it has worked with Natural Capital Partners to purchase renewable electricity certificates or Energy Attribute Certificates (EACs). EACs provide the systems required to reliably track generation and consumption of renewable energy and demonstrate demand for increased supply. Dentsu Aegis Network has secured EACs in new and emerging renewable electricity markets such as the UAE, Morocco and Israel.
Through Dentsu Aegis Network’s rapid drive to switch to fully renewable electricity it has become apparent that some energy markets are behind the curve in providing the necessary renewable infrastructure that businesses want and need to achieve full RE100 status.
The announcement is the latest in a series of efforts to reduce its environmental impact. Last year Dentsu Aegis Network joined forces with Bristol University, Sky and the BBC to launch DIMPACT – a ground-breaking collaboration to map the carbon impacts of digital value chains.
Please login with linkedin to commentdan
it’s already way ahead of the game in the marketing stakes, now Burger King is also working hard on its environmental credentials, too, unveiling plans for reusable packaging. The plan will start as a trial at select restaurants in New York, Portland and Tokyo, but, if successful, will have more cities added to the list. […]
10’s Gogglebox won Thursday night’s TV viewing, despite experiencing a slight dip in ratings. The show managed 632,000 eyeballs, according to OzTAM metro data. Meanwhile, Nine had a soft night, with its best entertainment show being Hot Seat with 435,000. Seven’s The Chase did an equally low 482,000, while ABC’s Scottish Vets Down Under did 351,000. […]
Everyone’s favourite Kazakh journalist Borat is set to return to the screen today, as Amazon Prime Video launches ‘Borat Subsequent Moviefilm: Delivery of Prodigious Bribe to American Regime for Make Benefit Once Glorious Nation of Kazakhstan’. The movie looks set to be just as controversial as the original. A scene from the film has already began […]
Freelancing marketplace Fiverr has appointed Bohemia, part of the M&C Saatchi Group, to handle its media in Australia launching with TV and BVOD. The partnership signals a time of significant growth for the platform, having reported 2.8 million customers to have bought a wide range of services from freelancers across more than 160 countries in […]
The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]
Jaguar Land Rover Australia has appointed social relations agency, Haystac, as its PR agency of record following a competitive pitch process earlier this year. Haystac, part of the BWM Dentsu Group, will deliver a comprehensive portfolio of services including trade and lifestyle PR, content creation, ambassador management and influencer engagement. Haystac joins its dentsu network […]
Greenpeace has unveiled its follow-up to 2018’s viral hit hit “Rang-tan: The Story of Dirty Palm Oil”. The new spot’s the work of creative agency Mother London and is called “There’s a monster in my kitchen”. This time around a “jag-wah” is the centre of attention when it invades a young boy’s house. Menacing at […]
On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]
JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]
Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]
The US presidential election has lurched from one calamity to the next, but a new billboard in Pennsylvania could well be the perfect metaphor for it all. The ad features Democrat presidential nominee Joe Biden and his running mate, Kamala Harris. “Biden’s dimensia is worsening. He is not fit,” the billboard declares, irconically spelling dementia […]
INNOCEAN Australia CEO Jasmin Bedir (right in main photo) announced the appointment of Wesley Hawes (left) as Executive Creative Director, as the agency transforms to a creatively-led, integrated communications offering grounded in data and insights for a range of clients. Hawes was previously Executive Creative Director of CHE Proximity Sydney, where he grew the creative […]
Here, McCann Australia chief strategy officer, Simon McCrudden (main photo) and SMART managing partner, Bob Price (pictured below) converse on human centred design, its role in our new world and whether we’re truly taking advantage of the impact putting people at the centre of our work has…. Human Centred Design. It’s become part of marketing […]
Worldwide media, CXM and creative communications company, dentsu international, has committed to become a Net Zero emissions business by 2030. The commitment includes a new science-based target to reduce absolute carbon emissions by 46% and offset all unavoidable emissions through certified greenhouse gas removal projects by 2030.
PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]