Deloitte Digital Creative Snares Colenso BBDO’s Dan Wright As Sydney Chief Creative Officer

Deloitte Digital Creative Snares Colenso BBDO’s Dan Wright As Sydney Chief Creative Officer
B&T Magazine
Edited by B&T Magazine



Deloitte Digital has recruited Colenso BBDO executive creative director Dan Wright (pictured above) as chief creative officer for Sydney and New Zealand.

In addition to Wright, former Colenso BBDO executive business director Ahmad Salim (pictured below) has been appointed to lead Deloitte’s creative business in New Zealand. Salim takes on the role of managing director of Deloitte Digital Creative.

During their time at Colenso BBDO, they led work that won over 500 of the industry’s most coveted awards.

The duo’s best-known work includes ‘SelfieSTIX’ and ‘The Child Replacement Program’ for Pedigree, ‘Kupu’ and ‘Spark Play’ for Spark NZ, ‘I’m Drinking It For You’ for DB Export, Puppo ‘Every Dog Has Its Ad’, and ‘Life After’ for General Electric.

Matt Lawson, APAC chief creative officer, Deloitte Digital Creative, said: “Dan is one of those rare creatives that has the perfect combination of creative vigour and intellectual rigour. And that’s exactly what you need when the aim is to constantly create what’s new and impactful. As for Ahmad, he’s a pioneering leader who has consistently forged new ground for clients, and shows no sign of slowing down. We are incredibly lucky to have both join this unified trans-Tasman team.”

In their time at Colenso BBDO, Wright & Salim have consistently created success by bringing together creativity, technology, and business. Their work has spanned traditional comms, product design, emerging tech, digital experience ecosystems, and they recently led the creation of Mars Pet Nutrition’s first ever software venture – MyHooman.

The news comes on the back of last week’s announcement that former Colenso & Clemenger BBDO CEO Nick Garrett had joined Deloitte’s Australian creative business, to supercharge a practice that has already been recognised as Campaign Brief’s The Work Creative Agency of the Year.

Nick Garrett, partner, Deloitte Digital Creative, said: “Dan is a class act and of course we know each other very well from our five years working together at Colenso. He is a rare breed of creative leader who excels at storytelling and system thinking, without compromise and he is an absolute pleasure to work with. Ahmad brings amazing energy and appetite for the new, and he has blown me away with what he has achieved in his career.”

Deloitte Digital Creative now boasts three studios across Sydney, Melbourne and Auckland, working as an integrated talent pool, leveraging capability, insights and inspiration to deliver world class work.

New Deloitte Digital Creative, chief creative officer NZ & Sydney, Dan Wright, said: “We’re now able to collide the power of creativity with the staggering capability of Deloitte, in a borderless, more collaborative and open way. Ahmad and I see this as a critical shift. Whether our clients are tackling climate change, social and equity issues, business growth, are in their infancy or transforming into a purpose driven business, the integration of creativity into core business models, processes, and products will be increasingly vital.”

Deloitte Digital’s reputation as a creative, technology and marketing consultancy continues to grow with the brand achieving a leadership position in the recent Gartner Global Marketing Magic Quadrant winning Consultancy of the Year from Campaign Asia and enjoying another successful Cannes Lions.

In 2021 the consultancy is focussed on connecting creative thinking into every aspect of the business, and driving a world-first, world-class agenda through its ‘Hello New’ brand positioning.




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