B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • News Corp
  • Married At First Sight
  • NRL
  • Cairns Hatchlings
  • Channel 10
  • WPP
  • Anthony Albanese
  • oOh!Media
  • Ten
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Deep Spring’s Crowd Coloured Mural Is Live In Sydney Today
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Deep Spring’s Crowd Coloured Mural Is Live In Sydney Today
Marketing

Deep Spring’s Crowd Coloured Mural Is Live In Sydney Today

Richard McGowan
Published on: 16th August 2016 at 12:13 PM
Richard McGowan
Share
3 Min Read
SHARE

Coca-Cola Amatil brand Deep Spring today launches a live crowd coloured mural in central Sydney in partnership with UM to help reconnect people to the brand’s mineral water roots and the enjoyment of simple pleasures.

Capitalising on the adult colouring-book craze that is currently sweeping Australia, about 400 people are expected to contribute to the live artwork being created to support Deep Spring’s ‘All That’s Needed’ positioning.

Gaelle Boutellier CCA GM marketing and category said, “In a world that is constantly connected, Deep Spring’s new campaign is designed to remind us of the value in simple moments of refreshment and provides us with a platform to relax and disconnect from busy lifestyles.”

Sophie Price, CSO of UM added, “This execution is a great example of Creative Connections coming to life, where we involve our agency partners and client to bring a moment of mindfulness to audiences across a range of Owned, Earned, Shared & Paid connections”.

The Sydney mural launching today will be the second version of the crowd-sourced creative show-piece, with the first version in Melbourne achieved with great success.

People in the Kidman Lane precinct of Sydney’s Paddington, as well as students from the University of New South Wales – Art & Design, will be working on the mural starting today (Tuesday) and finalising on Thursday evening. To accelerate the reach of the campaign UM’s sister mobile-specialist agency Ansible has created a mobile colouring-in game and interactive OOH panels designed to help people relax and disconnect from daily pressures.

User generated content from the mobile game and interactive out of home panels will be distributed across social channels with a signed personalised touch from the content creator.

Supporting the live mural and mobile game will be proximity placed out-of-home panels within the JCDecaux and Adshel networks. One Green Bean has also worked on bringing the ‘All That’s Needed’ campaign to life across Deep Spring’s social channels.

Credits:

Client – Deep Spring

Connections Agency – UM

Creative Agency – Saatchi & Saatchi NZ

Software Development – Ansible

Social Agency – One Green Bean

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
By Richard McGowan
Follow:
Corporate communications roles at the European, Asia Pacific and Global levels. Extensive consulting to international and national companies. Effective and relevant communications targeted towards defined audiences. PR mentoring for executives and staff of companies who do not maintain a full-time PR resource. This applies to small and start-up business operating on tight budgets. Specialties: Media relations and international communications across all channels, mentoring for communications functions, based in Sydney.

Latest News

Press Ganey Forsta Acquires Customer Tech Firm InMoment
15/05/2025
Frasers Group Enters Retail Media World With ELEVATE Powered By Zitcha
15/05/2025
Faith Renewed: Ad Agency Reveals New Leadership
15/05/2025
Real Estate Brands Join Forces With View Media Group
15/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?