DDB is once again Australia’s best performing media agency according to the latest intelligence via martech firm R3.
The Omnicom-owned agency had the most business wins for the month of December according to R3. Although, it has to be said, COVID has continued to make pitches slim pickings for agencies.
In fact, there was little movement in December’s top 20 agencies with DDB retaining top spot and the other players in the top five – Cummins&Partners, TBWA, Isobar and Thinkerbell – remaining unchanged from the month previous.
Check out December’s full top 20 below:
In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]
After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.
Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]