DDB Melbourne Promotes Internally For New Managing Partner

DDB Melbourne Promotes Internally For New Managing Partner

Six months ago, the DDB Melbourne office underwent a significant management restructure.

David Brown and Darren Spiller were appointed as joint leaders across the group business units; DDB Melbourne, RAPP, Tribal, DDB Shop, and Mango. In addition, DDB acquired segment specialists, Lifelounge and Dion Appel was appointed as managing director of DDB Melbourne.

Another exciting new development is Dion Appel’s promotion of Sarah Bailey to managing partner.

Bailey has been with DDB Melbourne for the most part of 13 years. In that time she has played a pivotal role in building enduring client partnerships, nurturing talent and is best positioned to work with Appel as he drives DDB Melbourne forward.

Appel commented, “We’re focused on consumer centricity to deliver best in class thinking and creative to help our clients’ businesses grow. A big part of getting our new model right is working with the smartest and sharpest talent – a profile fitting of Sarah Bailey.

“I’ve drawn upon Sarah’s extensive knowledge of the DDB Melbourne business, and her client experience, to help shape the new model. I’m delighted to have Sarah’s support. She’s a valued member of the leadership team, always guiding our talent to learn and strive for excellence whilst going over and above for our clients. I look forward to working closely with Sarah to help drive the agency to new heights with her added responsibility as managing partner.”

Bailey commented, “After over a decade at DDB I’ve seen and been part of a lot of change; both in the industry and here at DDB. And I think that now more than ever our focus should be great creative ideas. I still really believe in the power of creativity and want this to be what more of our conversations with clients are about. I’m excited to be a part of bringing great ideas to life in our new model and to build the profile of business management as being critical in this process.”

DDB Melbourne Group managing director David Brown said, “The appointment of Sarah Bailey to managing partner is very much in line with our new company strategy and vision; to build brand love. She combines her excellent interpersonal skills with a sharp intellect and strong business acumen to deliver exceptional results.”

DDB Melbourne chief creative officer Darren Spiller added, “We refer to our staff as ‘talent’ for a reason: we don’t just hire people to fill roles, we attract charismatic people that are creative and curious. Nurturing and encouraging their personal interests is a top priority.”

The multi-talented Sarah Bailey has recently published a collection of short stories titled, This is home, now available online and in selected bookshops nationally.




Please login with linkedin to comment

jessica alba kerry packer mpa nine network VML Sydney

Latest News

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]

realestate.com.au Extends Major Partnership With Sydney Swans
  • Marketing

realestate.com.au Extends Major Partnership With Sydney Swans

Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]

Avenue C Nabs Paula Lopes From KINESSO
  • Marketing

Avenue C Nabs Paula Lopes From KINESSO

Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).

oOh!Media Fuses People & Performance At National Annual Revenue & Growth Conference
  • Advertising

oOh!Media Fuses People & Performance At National Annual Revenue & Growth Conference

oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]