Nielsen, a global leader in audience measurement, data and analytics, has been selected to participate in TikTok’s Media Mix Modelling Program. TikTok’s program brings together leaders in media mix model marketing measurement to drive reporting consistency and quality for advertisers globally, allowing advertisers to gain more insights into the impact of marketing on the short-form […]

Emplifi, the leading unified customer experience (CX) platform, today revealed the findings of its Q1 2022 analysis of social media spend across thousands of brands worldwide including those in Asia Pacific (APAC). While overall social media ad spend decreased in the first quarter following an impressive holiday showing, it remains significantly higher than a year […]

Audible, a leading creator and provider of premium audio storytelling, today announced that Wavemaker will be its new agency of record  for paid media worldwide, effective May 25th, 2022. Audible reportedly spends about $US500 million annually on advertising and a reported $A50 million here in Australia. Audible, an Amazon company, is headquartered in Newark, New […]

Paul Hutchison (lead image) will become CEO of Bohemia Australia, after four years as CEO of Wavemaker UK. Hutchison’s appointment comes after a global search to replace Bohemia founder and CEO, Brett Dawson, who announced his plans in March to take on a broader remit within the AUNZ Group. Hutch, as he is known, will […]

Ogilvy’s latest campaign for the NSW Government, “Little Things”, dramatises the idea of the little things that everyone should be doing to make a big difference to COVID safe life this winter. The OLV, social, radio, digital and OOH campaign was brought to life by creating miniature worlds, where COVID safety objects became the hero […]

Reconciliation Australia and Carbon Creative will launch National Reconciliation Week 2022 tomorrow, Friday, 27 May (running through to 3 June) with the theme ‘Be brave. Make change.’ The theme and campaign, developed by social change creative agency Carbon Creative in collaboration with emerging Torres Strait Visual Artist Tori-Jay Mordey, challenges all Australians—individuals, families, communities, organisations, […]

Pearman Media has announced the appointment of Tara Lamond as group business director. “With experience on both the media and agency sides, including a stint in London, Tara brings a wealth of advertising and media expertise to this role, and we are thrilled to welcome her on board,” said Pearman Media founder and managing director, […]

In this guest post, Jonathan Munschi (pictured below), head of sales for Twitter Australia, says initiatives such as Mardi Gras and Pride month give brands the ideal platform to connect with the LGBTQIA+, but, Munschi asks, why ignore the rest of the year? It’s time for brands to rethink their approach to LGBTQIA+ inclusive marketing. […]

Posted 19 hours Ago

Opinion

by B&T Magazine

Who needs the visual appeal of watching sports like NRL and AFL when you can listen to them on National radio?

Apparently selling fridges wasn't 'cool' enough for Samsung, so now they've got a meme-fueled campaign in South Korea.

Lux brand Bulgari enlists two Hollywood A-listers for latest campaign. Like, who were you expecting? Sharon Strzelecki?

LinkedIn and Buzzfeed will certainly be lost without Nemes, who is making the leap into the world of online documents.

The news brought so much excitement to the B&T team that we all lifted our heads off our desks and cheered for a minute.

B&T would like to take time out from the usual programming to acknowledge National Sorry Day today.

If there's one group sad about ScoMo's defeat it has to be ABC comics decrying the lack of material.

The latest entry in EA and Maxis’ life simulation series, The Sims 4, has released a new update which allows players to customise their character’s pronouns. This new feature is available only in the English version of the game for the time being, with the developers saying that they will soon release it for other […]

Acoustic, a marketing cloud, digital experience and lifecycle pricing and promotion technology solution provider, announced today that Michaela Aguilar has joined the team as head of business partnership ecosystem. In her new role, Aguilar will be responsible for business development and expansion, working with partners and the Acoustic team to create new revenue opportunities in […]

Samatha Armytage is regaling drunken work stories. A refreshing change from her regaling issues in her personal life.

B&T warns this article is a bit of a downer. But an important downer nonetheless.

Is B&T feeling a little worthy and pious today? Confirm it with this important consent campaign.

Posted 22 hours Ago

Recommended

by B&T Magazine

Alexa teams with The Betoota Advocate to expand her knowledge of Australia. Thankfully Bob Katter wasn't considered.

Twitter executives unclear about future under Elon. Not keen on the matching work tracksuit idea either.

Study says Aussies less interested in Metaverse than other nations. Still have strange fascination for Karl Stefanovic.

Study confirms a misalignment between media & creative. And not merely one's obsession with the beard & the trainer.

Posted 1 day Ago

Recommended

by B&T Magazine

Asian marketing communications agency Bastion Asia has announced a strategic partnership with one of Shanghai’s leading PR agencies, Adventi, to drive greater digital and marketing innovation for Australian brands seeking to engage with Chinese audiences. Adventi, a marketing and communications agency specialising in luxury brands, is known for bringing some of Europe’s biggest luxury brands […]

Engine Creative has reinvented the missing person poster – re-thinking the standard design and introducing a high-impact live portrait – for UK charity Missing People to coincide with International Missing Children’s Day. The striking, high-tech digital posters show a ‘live’ image of the missing person appearing to move their eyes, smile and make facial expressions. […]

With this new position, Cerqualia has now assembled the digital Infinity Gauntlet, and will wield its power malevolently.

Amplify go for all black motif for accompanying press photo with an ever so subtle dash of rock star grunge.

It's promotions for Spark's hardworking Sue-Ellen Osborn and Greg Cattelain. And there's a lesson for all of us there.

Much like the Meerkat ads, AC/DC and the Filet-O-Fish, the Corolla is just one of those things that just refuses to die.

LinkedIn, the world’s largest professional network, has today launched the latest iteration of its #ConversationsForChange initiative with a new content series in partnership with Indigenous-led creative consultancy, Campfire X. The three-part series, titled ‘Change Starts With’, aims to highlight the often subtle, everyday moments that can impact Indigenous Australians in the workplace. The campaign encourages […]

Here's all the highlights from Microsoft's Build 2022 conference. Alas, still no sign of teleporting or robot servants.

In exciting news for the sale of stationery supplies and stamps, complaints to Ad Standards was up 33% last year.

Posted 1 day Ago

Recommended

by B&T Magazine

B&T journos' top challenges include squabbling over office music, offloading wonky chair & defeating pub toss the boss.

Lacking motivation today? Well, here's some expert tips to get you at your peak. If you could be bothered, that is.

Posted 1 day Ago

Opinion

by B&T Magazine

The resident motorsports writer at B&T nearly broke his desk in excitement when this announcement was made.