The half-time break at most sporting events is a chance to grab a beer or a wee or, worse, head for the exits if your team’s copping a flogging.
However, Japanese car brand Nissan took the half-time break to next level at a basketball game in Tokyo on Friday night when it bought out, of all things, dancing, musical robotic mops to clean the court.
The clever stunt was the work of creative agency TBWA\Kahuhodo and was designed to demonstrate the car brand’s advanced driver assistance technology called ProPILOT 2.0.
Watch the very clever fun unfold below:
Commenting on the stunt, TBWA\Kahuhodo senior creative director, Nobuhiro Arai, said: “The first time I experienced a car journey powered by Nissan’s ProPILOT 2.0 and taking my hands off the wheel, I felt a sense of thrill and excitement I had never felt before. Inspired by this feeling, the focus for the creative output was to recapture the emotion of surprise and delight, Nissan technology elicits – this time on the basketball court.
“At interval, the traditional time the mopping and cleaning begins – gradually, a strangeness occurs in the mopping movement, and finally the mops move around by themself once released from hands, just like magic. From the ordinary to the extraordinary, from humdrum to astonishment. The audience’s amazement convinced me this experience was a major turning point moment, not only in the performance at NBA Japan Games, but a game changing moment in the audience’s mind of what powered by Nissan’s technology really means.”
