B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • Federal Election
  • AFL
  • NRL
  • Anthony Albanese
  • WPP
  • Thinkerbell
  • State of Origin
  • AI
  • Channel 10
  • EssenceMediaCom
  • B&T Women in Media
  • Spotlight on Sponsors
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Customers Rage At Latest Colonel Sanders. CEO Couldn’t Care Less
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Customers Rage At Latest Colonel Sanders. CEO Couldn’t Care Less
Advertising

Customers Rage At Latest Colonel Sanders. CEO Couldn’t Care Less

Staff Writers
Published on: 4th February 2016 at 10:46 AM
Staff Writers
Share
2 Min Read
SHARE

If you’re an ageing white-haired actor with a goatee sadly there are few roles out there save for playing Colonel Sanders (or Santa if you’re a bit plumper). However, that too can be fraught judging by the rage the latest incarnation of the Colonel is copping in the States.

KFC has used three actors in less than 12 months to play the Colonel and apparently customers are none to happy with the changes or likeness. To placate customers’ rage it actually spoofs the fact in its latest and rather odd ad. Check it out here:

https://www.youtube.com/watch?v=Ov-96EzCk_A

The ad, as you’d expect, is to be debuted at Sundays’ Super Bowl.

Over the past decade or more, KFC has made a conscious decision to remove both the word “fried” and the Colonel himself in much of it marketing and advertising. However, that’s all changed and over the past 12 months there has been a concerted effort to reintroduce the ageing founder with his image reappearing in ads, marketing and in-store.

And according to the company it’s new strategy is working.

KFC’s CMO Kevin Hochman said last month: “If you looked at social media over Halloween, there were zillions of Colonel Sanders costumes — not just kids, but adults.”

Media press in the US have reported that the Colonel appeals to adult customers and his reintroduction is designed to combat McDonald’s push into more grown-up burgers. Macca’s remodelled its own Hamburglar in May despite him looking like some seedy C-grade pornstar.

However, not everyone’s happy with the new Colonel or the number of actors who’ve played him. Despite that, KFC’s CEO, Greg Creed, didn’t appear to care of customers’ apparent disquiet. “They’re actually talking about KFC,” Creed said. “And you can market to love and hate; you cannot market to indifference.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, rakuten marketing, spotlight
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Relo & VideoAmp Kick Off A New Era Of Sports Measurement With Total Sports Performance
19/06/2025
Landor To Rebrand Australian War Memorial & Australian Agricultural Company In New Business Spree
19/06/2025
TV Ratings (18/06/2025): QLD Keep The Series Alive With Gutsy Two Point Victory
19/06/2025
VML Pours Out Silver With Legacy Lager As Aussies Claim Three More Cannes Lions
19/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?