A bunch of creatives from the advertising industry are hoping to overturn some of the prejudices against refugees by showcasing some real-life examples of Aussies who came by boat. The I Came By Boat campaign aims to raise up to $55,000 to install outdoor advertising in prominent public places across the country.
The campaign launched on Chuffed.org a crowdfunding platform for socially-conscious projects from around the world. A bunch of ad creatives are doing some good in a new campaign that shows refugees are amazing, superhero people who contribute positively to a society.
The ad includes world-renowned orthopedic surgeon Munjed al Muderis, Vietnamese-born dentist and yoga teacher Fern White, and non-profit worker Najeeba Wazefadost — all of whom came to Australia by boat.
According to the donation site, “We feel there is a need in Australia to shed some positive light on asylum seekers who come by boat and to highlight the social, economic and cultural diversity they bring to the country.
“Through the poster campaign, we will hope to emphasize the importance of accepting them and welcoming them into the Australian community.”
The coordinator Blanka Dudas is a successful international makeup artist who was a refugee herself – from former Yugoslavia.
Dudas said: “I know what it’s like to run for your life with nothing but the clothes you are wearing, and to have to start again. I am grateful for the treatment I received; it was immensely helpful in rebuilding my life. I was able to create a successful career as a makeup artist, in Australia and overseas. I would like to see that sort of opportunity given to all asylum seekers, no matter how they get here.’
Campaign Coordinator: Blanka Dudas
Photographer: Lucas Allen
Producer: Alexandra Allen
Art Director: Simone Elder
Studio and equipment by Doug MacGregor at Daylight Studios.
The campaign organisers are planning to launch the posters in March 2016.
Global apparel retailer UNIQLO has launched “LifeWear: Made for All,” a new multimedia campaign. It features personal, insightful interviews with tennis legend Roger Federer, renowned NYC artist Futura, UNIQLO Team Sweden’s table-tennis champ Anna-Carin Ahlquist, Uniqlo U Artistic Director Christophe Lemaire of the UNIQLO Paris R&D Centre, the company’s social mission partners, and other voices […]
Independent communications group The Haus has appointed Alex Erasmus to the position of Group Strategy Director. Erasmus joins from Red Havas, where he spent the last four years. Most recently, he was National Head of Strategy. He comes with a wealth of experience across PR, social, content, digital, experiential and sponsorship, making him the perfect […]
The Consumer Data Right has been billed as a revolutionary new way for Australian businesses and customers to share data. Over two parts, smrtr’s co-founder and CTO Boris Guennewig looks at how it is changing how consumers and businesses use data. The Consumer Data right – as the name would suggest – is all about […]
Captify has today announced the next evolution of its use of Xandr’s platform, Xandr Curate. Programmatic buyers will be able to activate Captify’s live, intent-driven audiences – built by billions of real-time searches from global publisher and e-commerce sites – across curated multi-seller video private marketplaces (PMPs) in one of the largest omnichannel, global exchanges. […]