Crowdfunding Campaign To Celebrate Asylum Seekers In Australia
A bunch of creatives from the advertising industry are hoping to overturn some of the prejudices against refugees by showcasing some real-life examples of Aussies who came by boat. The I Came By Boat campaign aims to raise up to $55,000 to install outdoor advertising in prominent public places across the country.
The campaign launched on Chuffed.org a crowdfunding platform for socially-conscious projects from around the world. A bunch of ad creatives are doing some good in a new campaign that shows refugees are amazing, superhero people who contribute positively to a society.
The ad includes world-renowned orthopedic surgeon Munjed al Muderis, Vietnamese-born dentist and yoga teacher Fern White, and non-profit worker Najeeba Wazefadost — all of whom came to Australia by boat.
According to the donation site, “We feel there is a need in Australia to shed some positive light on asylum seekers who come by boat and to highlight the social, economic and cultural diversity they bring to the country.
“Through the poster campaign, we will hope to emphasize the importance of accepting them and welcoming them into the Australian community.”
The coordinator Blanka Dudas is a successful international makeup artist who was a refugee herself – from former Yugoslavia.
Dudas said: “I know what it’s like to run for your life with nothing but the clothes you are wearing, and to have to start again. I am grateful for the treatment I received; it was immensely helpful in rebuilding my life. I was able to create a successful career as a makeup artist, in Australia and overseas. I would like to see that sort of opportunity given to all asylum seekers, no matter how they get here.’
CREDITS
Campaign Coordinator: Blanka Dudas
Photographer: Lucas Allen
Producer: Alexandra Allen
Art Director: Simone Elder
Studio and equipment by Doug MacGregor at Daylight Studios.
The campaign organisers are planning to launch the posters in March 2016.
Please login with linkedin to comment
iab singapore Media reform Saatchi & Saatchi Sydney World AIDS dayLatest News
Roger Federer Stars In New UNIQLO Campaign
Global apparel retailer UNIQLO has launched “LifeWear: Made for All,” a new multimedia campaign. It features personal, insightful interviews with tennis legend Roger Federer, renowned NYC artist Futura, UNIQLO Team Sweden’s table-tennis champ Anna-Carin Ahlquist, Uniqlo U Artistic Director Christophe Lemaire of the UNIQLO Paris R&D Centre, the company’s social mission partners, and other voices […]
Red Havas’s Alex Erasmus Moves Into The Haus
Independent communications group The Haus has appointed Alex Erasmus to the position of Group Strategy Director. Erasmus joins from Red Havas, where he spent the last four years. Most recently, he was National Head of Strategy. He comes with a wealth of experience across PR, social, content, digital, experiential and sponsorship, making him the perfect […]
Tourism New Zealand Unveils Wonderfully Wacky Campaign To Lure Aussies Via Special Group
New Zealand takes a break from gloating about its football team and loveable Prime Minister to launch this campaign.
Grill’d Introduces Healthy Fried Chicken Burger And Publicy Releases ‘No Secrets’ Recipe
The great thing about fast food is it's cheap and convenient. However, someone has failed to let Grill'd know that.
Voting For The People’s Choice CMO Closes Today!
Hear that air horn? That's the sound of the People's Choice vote closing. Or the start of an office potato sack race.
Triple J Plays Julia Gillard’s Iconic Misogyny Speech As Part Of Requestival
Triple j has replayed Julia Gillard's iconic misogyny speech. Liberal party now red-penning the line "ABC funding".
Most Popular Language (Maybe Even Buzzwords) From The 2021 Federal Budget
Isentia ranks the most popular language from last night's Budget with 'boring', 'tedious' & 'wanker' strangely absent.
Arnott’s Team Up With Krispy Kreme For Donut-Shaped TeeVee Snacks
If you reckoned this was nothing more than B&T staff prostituting themselves for a free sample, you'd be 100% correct.
Australian Women In Music Awards Call For End To Toxic Music Culture
In bad news for Guns N' Roses, Mötley Crüe & pretty much all the rap industry, calls today to end toxic music culture.
Jim Beam Launches Welcome Sessions, Featuring Jack Garrett, Fontaines DC and Jose Gonzalez
Nothing says "rock n roll" like Jim Beam, does it? Well, that and sweaty men with a penchant for leather trousers.
Matt Damon Does American Breakfast TV Live From TAB In Byron Bay Pub
Hollywood star proves he's a knockabout Aussie bloke. Particularly knockabout Aussies with drinking & gambling problems.
The Core Agency Creates New ‘Before & After’ Brand Platform For QBE Australia Pacific
As insurance adverts are paid for by your premiums, let's just hope Core Agency staff drank the cheap beer making them.
Let’s Play! UNO Is At Hungry Jack’s
UNO has teamed with Hungry Jack's after both Twister and strip poker were deemed too difficult for obvious reasons.
Boost Juice Celebrates Its 21st Birthday By Bringing Back The ‘What’s Your Name Game’
Boost Juice celebrating 21 years of convincing people that its sugar-ladened sludge is actually good for you.
Interpublic’s Mediabrands Seals Global Deal With Vice Media Group
This IPG/Vice deal is clearly a harbinger to the future direction of media. Not that B&T would have a clue what it is.
Federal Budget 2021: ABC & SBS Budgets Cut, AAP Gets $15m
Why read the Australian Financial Review for your authoritative Budget snapshot when B&T's rehashed it all here.
How The Consumer Data Right Has Is Changing Australia (For Businesses)
The Consumer Data Right has been billed as a revolutionary new way for Australian businesses and customers to share data. Over two parts, smrtr’s co-founder and CTO Boris Guennewig looks at how it is changing how consumers and businesses use data. The Consumer Data right – as the name would suggest – is all about […]
RAMS Launches New Brand Campaign Via Saatchi & Saatchi
Time to dive into Australia's booming property market! But not before picking-up some anti-depressants at the chemist.
Veet Embraces Body Hair In New Brand Platform By BETC
When B&T's editor wears tracksuit pants to work, it's a fair-to-middling sign he's Veeted the crown jewels.
COVID Sees Preference For Aussie-Made Soar, As ‘Made In China’ On The Nose
New study that found Chinese goods on the nose with Aussies appears to contradict last week's study on food take-aways.
Captify And Xandr Combine For New Product
Captify has today announced the next evolution of its use of Xandr’s platform, Xandr Curate. Programmatic buyers will be able to activate Captify’s live, intent-driven audiences – built by billions of real-time searches from global publisher and e-commerce sites – across curated multi-seller video private marketplaces (PMPs) in one of the largest omnichannel, global exchanges. […]
34% Of Aussies Who Watch Reality TV Lie About It
B&T would never be caught dead watching reality TV. And don't get us started on that bitch Bernice from The Bachelor.
Tuesday TV Wrap: Budget Speech Draws 100,000 Less Viewers Than 2020’s
Interest in the Budget appears to be on the wane, yet nothing some Peter Allen show tunes couldn't fix.
Coles Appoints Samantha McLeod As GM Of Brand, Digital & Design
Coles names Samantha McLeod as GM of brand, digital & design. Yet no news on Coles' excellent home brand devon knob.
“The Invisifont!”: Users Fume As Outlook Suffers Global Outage
Bill seen excusing himself from the divorce lawyer's office this morning to sort out this outage.
Welcome To The World Of Discovery Commerce
This article's inviting you into the world of discovery commerce. Which is nothing at all like the Discovery Channel.
TikTok To Launch Job Recruitment Platform For Gen Zs
You might find your next job on TikTok. That's after you've spent six hours watching pointless videos.
L’Oréal Australia Joins The Australian Influencer Marketing Council
The Australian Influencer Marketing Council now sporting a plump and radiant epidermis after the addition of L’Oréal.
Google Assistant Takes To Music With Catchy Vaccine Song
Google Assistant's new song kind of sounds like something from Kesha except slightly better.
Dead Phones No More! IBM Can Quadruple Your Phone Battery With New Nanochip
Dead phone battery will no longer be an excuse for not calling your mother back thanks to this advancement.
