CROSSMARK Gets The Lick As Peters Ice Cream’s New Marketing Agency

CROSSMARK Gets The Lick As Peters Ice Cream’s New Marketing Agency
SHARE
THIS



Australian company Peters has appointed marketing agency CROSSMARK to represent its stable of ice cream brands in the corporate and independent grocery channel.

The stable of Peters brands the CROSSMARK team will manage includes Drumstick, Original, Frosty Fruit, Connoisseur, Fandangles, Maxibon, Light and Creaming and Skinny Cow, among others.

CROSSMARK is responsible for delivering Peters’ sales through in store execution excellence. This will be delivered by driving core distribution of the iconic Peters brands while partnering with key stores to be “category captains”.

As a result of its appointment, CROSSMARK has assembled a specialised team of sales professionals with more than 150 years of FMCG experience to manage the corporate and independent grocery channels across Australia.The field sales team will partner with key stores to develop in-store solutions to generate improved profitswhile sharing innovative category management within the Australian grocery channel.

Peters Ice Cream national business manager Rusty Hardacre said: “A formidable and strategic partnership has been born with Peters Ice Cream and CROSSMARK coming together. The Peters team believes CROSSMARK has the industry strength, expertise and knowledge to execute channel plans with excellence.”

CROSSMARK client manager Peter Hanson said: “This will be a partnership of continuous improvement at CROSSMARK, and with the right vision and direction, the right people visiting the right stores with the right tools and resources, we will become that one person a retailer wants to see every visit. Our goal is to be adding value to the retailers using the insights provided by Peters as this will achieve overall success for all parties. We pride ourselves on providing open, honest and transparent communication, collaboration and fact-based insights and reporting to our retailers and Peters while continually improving quarter on quarter.

“We are already seeing some early successes from the partnership, including achievement of more than 2,500 new distribution gains within the first 12 weeks. We are on track to achieve NPD speed to market around Peters Original (Lolly Bag/Show Bag 2L), Light & Creamy and Fandangles. These results have been achieved while we are completing audits to build our knowledge base to set ongoing targets for execution excellence.”

Please login with linkedin to comment

AJF Partnership Instagram ads tedx youth

Latest News

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
  • Marketing

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping

After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]

Visit Sunshine Coast Hires New Head Of Marketing
  • Marketing

Visit Sunshine Coast Hires New Head Of Marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]

JCDecaux Announces New Partnership With Bush Heritage Australia
  • Media

JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR
  • Media

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR

Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]

Business and technology concept.
  • Partner Content

Make Your CX Stand Out From The Competition

It's top tips to ensure your CX stands out from the competition. Then again, you could simply plagiarise their stuff.

Partner Content

by B&T Magazine

B&T Magazine
Why The Future of Work Is Hybrid
  • Opinion

Why The Future of Work Is Hybrid

This expert argues the future of work is hybrid. Which is sad news, as B&T'd preferred it was rhumba or the bossa nova.

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance
  • Advertising
  • Marketing

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance

In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]

UK Based BankiFi Expands To Australia
  • Marketing

UK Based BankiFi Expands To Australia

Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]

5 Gum Announces New Twitch Partnership
  • Media

5 Gum Announces New Twitch Partnership

Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]