19 May, 2022

Native Content Newtork Avid Collective Appoints Five New Staff

By B&T Magazine

Avid Collective has announced the appointment of five new staff to the company’s Sydney team.

The latest additions to the team follow the continued growth of the business, with the recent launch of Avid Native earlier in the year, which enables advertisers to run native content campaigns at scale across more than 60 Australian independent publishers and hundreds of local influencers, including the likes of BuzzFeed, Man of Many, We Are Explorers, Mouths of Mums, Starts at 60, and Thriving Planet.

The new hires include:

● Chloe Patterson (pictured above) joins as partner marketing lead to work with Australia’s leading independent publishers as part of Avid Native. She was previously with Suddenly, where she held the role of content strategy manager, and has been national group strategy manager at Pacific Magazines and spent three years at Pedestrian.TV as strategy & response lead.

● Melanie Seale (lead image) joins as senior strategy manager, working with Avid’s commercial team on clients to design first-class native content solutions. She was previously with oOh!, where she was solutions manager for more than six years, and also spent nearly two years at Bauer Media Australia.

● Liz Zhang (pictured below) joins as head of client success, to work on executing best-in-class native content campaigns on the AVA platform across the Avid network with client partners. She was previously at Mamamia as group manager of partner integration and worked at Mindshare for more than three years prior.

● Claire Harry joins as a commercial manager in Avid’s commercial team. She joins from Rockaway Digital and Chelsea & Co, and prior to that was key account manager at Tribe.

● Daniel Ferrari also joins as a commercial manager, working across Avid’s agency partnerships.

Avid Collective partner marketing lead, Chloe Patterson, said: “I’m so proud to be a part of the team at Avid, advocating for our independent publisher partners and helping to drive increased revenue from content marketing. I believe it’s critical that independent voices in the Australian media landscape grow and succeed, so the Avid business vision is really aligned with my personal value set, which makes it all the more inspiring.”

Avid Collective managing director Luke Spano, said the company would continue to add staff as it continues to grow and scale, with the business placing particular focus on building the commercial team with additional agency and direct sales team appointments.

“Avid Native is gaining so much traction with customers, we want to make the most of the demand and continue to build our commercial partnerships team as fast as we can. I’d like to welcome all our new people, who bring a wide range of skills and experience that will benefit our business and clients,” Spano said.

Earlier this year, Avid Collective announced the launch of Avid Native, its native content network with over 60 independent publishers, including the likes of BuzzFeed, Man of Many, We Are Explorers, Mouths of Mums, Starts at 60, and Thriving Planet. The network leverages Avid’s proprietary content amplification, reporting, and optimisation platform, AVA, as well as Avid’s powerful audience targeting offering, Avid Data.

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