Connoisseur, the creators of ice cream flavours such as Murray River Salted Caramel and Kangaroo Island Honey with Fig, have launched a new range of gourmet ice cream.
The Connoisseur Empire Collection brings the story of ice cream to life with four unique flavour combinations inspired by four historical characters, each of whom had a connection to the very origins of ice cream. In an ode to Italy and Emperor Nero, coffee hazelnut flavoured ice cream has been taken to the next level with the addition of chocolate coated hazelnuts and hazelnut liqueur sauce, while in a homage to King Louis XIV, French vanilla flavoured ice cream gets the royal treatment with the addition of choc flakes and Armagnac sauce.
Taking inspiration from the east and the extravagant Emperor Jing Zong, red bean flavoured ice cream has been paired with coconut; and as a tribute to King Cyrus of Persia, divine pistachio flavoured ice cream has been swirled with a sauce made from cinnamon, honey and dates. These four flavours make up The Empire Collection, a range packed with the signature creaminess of Connoisseur ice cream and indulgent textural extras.
Connoisseur head of marketing, Emma-Jane Collins says the brand is conscious of keeping ice-cream lovers on their toes when it comes to flavour combinations: “We are consistently striving to push the flavour boundaries and give our fans something new and exciting, something they may not have tasted before. The Empire Collection showcases four very decadent new flavours that will no doubt bring delight and surprise the palate,” Collins says.
With stunning packaging designed by Melbourne-based artist Steve Cross, the Connoisseur Empire Collection tubs bring the story of ice cream to life. Each design, hand painted on canvas and then photographed, features icons and elements of each character’s life and achievements. Look closely and you will see the coins which Emperor Nero used to bribe the judges at the Olympic games or the ceramic painted jars Emperor Jing Zong served his ice cream in.
“The flavours have been inspired by famous tastemakers from different empires: Emperor Nero, Emperor Jing Zong, King Cyrus of Persia and King Louis XIV. It’s a tale of four men, connected by ice cream and I really wanted to bring them to life through the packaging and design to create something truly unique,” says Steve.
“These flavour combinations are distinctive and I was inspired both by the ingredients used and the historic figures with their rich back stories. It’s a great acknowledgment to history, bringing these legends alive today – a beautiful demonstration of the blending of two eras.”
In celebration of the new Connoisseur Empire Collection, Connoisseur, with the help of Steve Cross, will bring the four flavours and their inspirers to life at the Blank Space gallery in Surry Hills, Sydney, from Wednesday 17 September to Monday 22 September with The Empire Collection Pop-Up Gallery.
Please login with linkedin to comment
In this opinion piece, Alpha Digital’s head of performance Amir Rezaee outlines the impact to brands of a potential banning of TikTok in Australia The six weeks or so since TikTok announced its local Australian office has been a busy period. Aiming to make a similar impression on SMBs as it has on its 1.6m […]
Amid the sadness of magazine closures, the challenges of COVID-19, and industry concern as companies merge or change hands, some magazines are thriving. NextMedia titles such as the much-loved frankie and ABC Gardening Australia magazine have been enjoying a surge in sales during this period of home isolation. Gardening Australia retail sales have been robust […]
In this guest post, MINT’s publicity director, Nathan McIlroy (pictured below), explores the new norm for Australian media and says Bauer’s/Mercury Capital’s recent mag closures should be viewed as an exciting opportunity for the brave… Last week’s announcement that new owners Mercury Capital were to permanently close eight of Bauer Media’s magazines sent shockwaves through […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]
Junkee Media and parent company oOh!media have launched a powerful new way to reach young Australians – the Junkee Network. Combining Junkee Media’s content platforms with oOh!’s leading Out of Home assets in venues and universities across the country, the Junkee Network will be the largest and most influential youth content network in the country. […]
Australian small business owners are turning to skilled local freelancers and upping their digital marketing spend as they move online to connect with customers and keep cash flow positive. The Federal Government’s pandemic response has earned a tick from small business owners as have those of New South Wales and Queensland, but one in three […]
In the last 12 months, Optus’ AI Assistant Chatbot has surpassed two million conversations, with 1 in 6 Optus customers having their queries resolved immediately, providing a seamless experience without needing to speak to a person. Optus Assistant greets every customer that comes through My Optus App Messaging and its Web Messaging service with on average […]