Connoisseur, the creators of ice cream flavours such as Murray River Salted Caramel and Kangaroo Island Honey with Fig, have launched a new range of gourmet ice cream.
The Connoisseur Empire Collection brings the story of ice cream to life with four unique flavour combinations inspired by four historical characters, each of whom had a connection to the very origins of ice cream. In an ode to Italy and Emperor Nero, coffee hazelnut flavoured ice cream has been taken to the next level with the addition of chocolate coated hazelnuts and hazelnut liqueur sauce, while in a homage to King Louis XIV, French vanilla flavoured ice cream gets the royal treatment with the addition of choc flakes and Armagnac sauce.
Taking inspiration from the east and the extravagant Emperor Jing Zong, red bean flavoured ice cream has been paired with coconut; and as a tribute to King Cyrus of Persia, divine pistachio flavoured ice cream has been swirled with a sauce made from cinnamon, honey and dates. These four flavours make up The Empire Collection, a range packed with the signature creaminess of Connoisseur ice cream and indulgent textural extras.
Connoisseur head of marketing, Emma-Jane Collins says the brand is conscious of keeping ice-cream lovers on their toes when it comes to flavour combinations: “We are consistently striving to push the flavour boundaries and give our fans something new and exciting, something they may not have tasted before. The Empire Collection showcases four very decadent new flavours that will no doubt bring delight and surprise the palate,” Collins says.
With stunning packaging designed by Melbourne-based artist Steve Cross, the Connoisseur Empire Collection tubs bring the story of ice cream to life. Each design, hand painted on canvas and then photographed, features icons and elements of each character’s life and achievements. Look closely and you will see the coins which Emperor Nero used to bribe the judges at the Olympic games or the ceramic painted jars Emperor Jing Zong served his ice cream in.
“The flavours have been inspired by famous tastemakers from different empires: Emperor Nero, Emperor Jing Zong, King Cyrus of Persia and King Louis XIV. It’s a tale of four men, connected by ice cream and I really wanted to bring them to life through the packaging and design to create something truly unique,” says Steve.
“These flavour combinations are distinctive and I was inspired both by the ingredients used and the historic figures with their rich back stories. It’s a great acknowledgment to history, bringing these legends alive today – a beautiful demonstration of the blending of two eras.”
In celebration of the new Connoisseur Empire Collection, Connoisseur, with the help of Steve Cross, will bring the four flavours and their inspirers to life at the Blank Space gallery in Surry Hills, Sydney, from Wednesday 17 September to Monday 22 September with The Empire Collection Pop-Up Gallery.
Please login with linkedin to comment
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]