An Australian communications agency is offering complimentary PR and Marketing plans to Not-For-Profits in the disability and aged care spaces to help with revenue raising as financial pressure hits.
Founded by ex-broadcast journalist, Tony Nicholls, and staffed by former journalists and PR & Marketing Gurus, Good Talent Media (GTM) wants to offer valuable media and marketing insights to those that could benefit.
Nicholls says we are entering a “tough time that is about to get tougher” and the need to support NFPs in the disability space who look after some of our most vulnerable is now.
From free digital audits, website user design feedback and complimentary PR plans, the agency hopes to make a difference for these organisations in fundraising or attracting members / clients at a time when people start to spend more frugally.
Good Talent Media works with a range of Australian NFPs, providing PR and Marketing support to many in the disability, aged care and education space.
Founder of HomeCare Nurses, a predominantly Queensland-based home care package provider, specialising in high needs disability and aged care, Busi Faulkner says: “Engaging with GTM for PR was something definitely outside of my comfort zone but has really opened up some great opportunities for my business.”
“PR has allowed me to showcase my business through positive stories and advocacy and in some cases we’ve even had clients reach out to say they are happy to have chosen a business with an ethos like ours after seeing one of our stories in the media.”
Ex-WWF marketing specialist Lyndall Jucker has recently joined the team from the UAE and says she knows first-hand the struggles that NFP’s face in budgeting when money starts to get tight.
“When the economy takes a dip, some businesses will slow down and even fail. Although as important as it can be to cut back unnecessary expenses during economic downturns, it is rarely a good idea to cut back on your marketing efforts, since it’s the fuel behind your businesses.
“Trying to reduce your digital marketing during tough times is like trying to fix a leak in your fuel tank by simply putting less fuel into it. It has a double-negative effect.”
“We want to be able to lend a hand to marketing and communications teams that will already be feeling stretched.”
