A social media initiative has been launched reframing perceptions of people with multiple sclerosis by using videos to showcase their accomplishments.
The initiative is called #MyMSVictory and kicked off with a month-long video and social media competition providing a platform for the MS community to share their successes, which includes everything from everyday achievements to amazing feats.
The campaign is sponsored by Biogen Australia, a company focused on improving the lives of people with MS through innovative science. The #MyMSVictory initiative is being supported in Australia by MS Australia – the national peak body representing people affected by multiple sclerosis.
The aim of #MyMSVictory is to showcase the everyday accomplishments of people living with MS – people with MS, their family members, friends and carers. It also seeks to show how MS is a disease that affects each person differently leading to a wide range of victories.
People can enter the competition by uploading a video (<15 secs) that showcases their own MS victory, tag MS Australia, Tim Ferguson and Biogen and use the official hashtag of #MyMSVictory. Multiple entries are accepted.
Campaign ambassador Comedian Tim Ferguson is someone who can speak personally about the value of daily victories in dealing with MS. He features in the official campaign videos and will be the guest judge for the competition helping award thirteen prizes.
“For some people with MS, being able to walk around the block with their kids is that great achievement, for others it is competing in the Paralympics. #MyMSVictory is about recognising all the triumphs and achievements of individuals in the MS community,” said Ferguson.
Debra Cerasa, CEO of MS Australia, said she was pleased to support #MyMSVictory.
“We are involved in many initiatives that set out to improve the perception of people with MS,” she said. “It’s about showing the spirit, optimism and determination of people who have to manage this condition on an ongoing basis. We are pleased to help promote the #MyMSVictory campaign because it is set to make a positive contribution to the way MS is perceived.”
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]