B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Pinterest
  • Agency Scorecards
  • Anthony Albanese
  • AFL
  • The Growth Distillery
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Coke Life Proving Drag Not Saviour For Coca-Cola Amatil
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Coke Life Proving Drag Not Saviour For Coca-Cola Amatil
AdvertisingFeaturedMarketing

Coke Life Proving Drag Not Saviour For Coca-Cola Amatil

Erin M Doyle
Published on: 27th May 2015 at 12:00 PM
Erin M Doyle
Share
2 Min Read
SHARE

The numbers don’t lie, Australians have given Coke Life the green-thumbs down. Credit Suisse analysts are reporting flat sales for the newly launched green drink.

Credit Suisse analysts have estimated that Coca-Cola Amatil sold 7 million litres of the new soft drink over the first five weeks in stores. Theses stats are well below the 14 million litres sold over five weeks for Coke Vanilla in 2005 or the 30 million litres of Coke Zero sold during the same time.

“Repeat purchases of Coke Life are probably short of expectations at this early stage,” Credit Suisse analysts told clients.

“Investors need to be cautious about anticipating a positive earnings surprise from CCL for either the half- or full-year 2015 profit reports,” Credit Suisse warned.

These stats contradict what Coca-Cola Amatil’s managing director Alison Watkins told shareholders during the annual general meeting that the green-labelled beverage is exceeding expectations.

“At this early stage of the year, we are encouraged by volume growth, however low food inflation and continued challenging market conditions are constraining price realisation,” Watkins said.

“Longer term, our expectations would be for Coke Life to represent one to two per cent of total brand Coke volumes.”

There are some conflicting stories about whether or not Australians are actually purchasing Coke Life.

Tweet us @bandt if you’ve tried Coke Life and plan to buy it again.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: OMD
Share
Erin M Doyle
By Erin M Doyle
Follow:
Erin Doyle is an experienced digital marketing specialist and comms expert.

Latest News

Stan Makes History With “Record” Reach & Sales For Gallen Vs SBW Fight
18/07/2025
reddit-hero (1)
WARC Media’s Reddit Platform Insights: 30% Of Users Are Not On Facebook
18/07/2025
IMA nurses campaign
Kids Of Macarthur Health Foundation Launches Campaign To Support Life-Saving Paediatric Program, Via IMAB2B
18/07/2025
Facebook
Meta Warns Australia’s Privacy Reforms Could Cripple AI Progress
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?