In its fourth flavour release for the year, Coca-Cola have announced the imminent release of ‘Dreamworld’, a new drink that combines classic coke elements with the “technicolor tastes and surrealism of the subconscious”.
The new drop is aimed at Gen Z, which the company believes has “passion for the infinite potential of the mind”, according to Alessandra Cascino, creative & shopper program director, Coca-Cola North America Operating Unit.
It’s not the first abstract idea that Coca-Cola has attempted this year. Previous Creations drops have included Starlight (described as the taste of outer space) and Byte (a flavour supposedly born in the metaverse), along with a Marshmello-branded drink that surprisingly didn’t taste like electronic music.
There’s been no information yet as to how exactly Coca-Cola plans to capture the taste of a person’s dream, but Cascino added that “like the Coca-Cola Creations that came before it, Dreamworld plays with the unexpected and will no doubt provoke discovery and debate among consumers … which we welcome.”
The debate that Coca-Cola was hoping for has already begun online, with Twitter users confused as to what exactly the goal is with the new flavour, and whether the dream-inspired taste is actually just hard drugs.
Why can't they just leave well enough alone? Coca-Cola releases a new flavor: 'Dreamworld'. Don't mess with my coke. I just want regular coke, not diet, not coke zero, not vanilla cherry, no fancy flavours, just good old fashioned Coca-Cola. I will die on this hill.
— Don Lewis (@DonLew87) August 10, 2022
https://twitter.com/DuchessSexpert/status/1557740834153721857?s=20&t=70vsYDBjtC19eSL4ITRWDQ
https://twitter.com/ArshadParvez/status/1557728234166292481?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1557728234166292481%7Ctwgr%5Ee236d50878cdc74c30b3faf194ceba90f892b3ce%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fwww.indy100.com%2Fnews%2Fcoca-cola-subconscious-drink
B&T will report back once we’ve tried some in a rum & coke.
