Client Retentions Boost Carat’s Billings And Solidify Growth

Client Retentions Boost Carat’s Billings And Solidify Growth
B&T Magazine
Edited by B&T Magazine



Jim Groves, Managing Director of Carat Perth, announced today a significant growth period for the agency with the retention of three existing clients.

Those clients include the media planning and buying for Alinta, Cash Converters and Crown Resorts Group with combined billings of over $10M and representing a significant scope of work for dentsu’s lead media line of business.

Jim Groves (pictured) said, “it is terrific to be able to extend and deepen Carat’s relationships with key clients, and is testimony to the potency of our team’s capability alignment with our clients’ business objectives.”

Alinta National Digital Marketing Manager, Adam McCarthy, added, “we value Carat as a partner in helping us operate effectively in a competitive energy marketplace. The ability to connect west coast and east coast expertise helps us maximise the effectiveness of our media investment.”

Carat enters into its 9th year of partnership with the national Cash Converters business.

Chief Customer Officer, Nerida Collins, commented on the partnership, “we are an agile business that needs to deploy media at national scale, and we value our partnership with Carat and dentsu in helping us deliver growth metrics.”

Crown extends its 8-year relationship with dentsu in Perth, now incorporating the launch of the new Sydney Barangaroo property. GM Marketing Perth Kelly Townson commented, “we are very happy to be in a position to extend our media planning and buying partnership with Carat and Dentsu.

Further to the client retentions, Carat Perth also announces the appointment of Natalie Salinovich as Client Director – a new appointment for the agency.

Natalie joins Carat from Initiative, Perth where she spent the last seven years working across key clients such as Bunnings, P&N Bank, RAC and Lottery West.

“Nat is one of the next generation of leaders in our sector, and we are delighted to welcome her into our growing team,” Jim said.




Please login with linkedin to comment

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]