Claxon Appoints Brian Collins As Head Of Growth To Drive Global Expansion

Claxon Appoints Brian Collins As Head Of Growth To Drive Global Expansion

Full-service independent agency Claxon has appointed Brian Collins into the newly established role of head of growth, reporting directly to chief growth officer, Jade Axford.  Collins also joins the agency’s senior leadership team.

Collins’ immediate remit is responsibility for new client partnerships – globally – across the agency’s entire integrated service offering, as Claxon moves onto the global stage via an ambitious acquisition and expansion strategy.

Jade Axford,chief growth officer, Claxon said: “I am thrilled to welcome Brian to the Growth Team. His exceptional track record and extensive experience in the media landscape makes him the ideal leader to spearhead our agency’s expansion efforts, both locally and globally. Brian’s deep passion for his craft aligns seamlessly with our culture, which places high value on curiosity, creativity, and collaborative spirit. As we move forward, Brian’s leadership will play a pivotal role in helping our clients navigate and excel in this transformative era, driven by digital and AI technologies.

With a stellar international career including senior leadership roles both agency and client-side, Collins was most recently head of digital at True and before that, head of UK media for Ogilvy UK, global head of digital performance for Strong Roots and head of digital for ContentCal (now part of Adobe).

Collins brings more than 15 years of experience to Claxon solving digital problems to drive client growth working across some of the world’s most iconic brands including Mattel, Nokia, Colgate, Rolls Royce, Bacardi, Vodafone and The European Parliament.

Of his new role, Collins said: “I’m thrilled to be taking on this new challenge which will allow me to leverage key capabilities that Claxon has invested in, particularly integrating AI into clients’ marketing strategies.

“My heart will always be in paid social & ecommerce but as the landscape has changed – an omnichannel approach is required. In recent years my focus has moved towards growth and I’m super excited to finally get to join the agency that was my first pick when moving to Australia, at a pivotal time in their evolutionary journey.”

Daniel Willis, chairman and CEO, Claxon said: “After a two-year courtship and Brian packing up his life and moving from the UK to Australia, it’s great to finally have him onboard. His appointment follows our people ethos of “Better people are better” and he brings a wealth of experience, and charisma, and good old Irish humour into a key role as we continue to scale up.”

Collins’ appointment is effective immediately.




Please login with linkedin to comment

claxon

Latest News

Nine, Seven And News Corp Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Nine, Seven And News Corp Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets Meta said it will not enter negotiations to extend a deal to pay with Australian media companies for the news that appears on its platform. Michael […]

Seattle, USA - Jul 24, 2022: The South Lake Union Google Headquarter entrance at sunset.
  • Media

‘Nothing’s Changed’ – Google Will Continue To Pay For News 

Google’s position on funding Aussie journalism hasn’t changed as Meta reveals it plans to walk from future news content deals. Google has confirmed that it will not abandon news content deals with publishers, and has even been renegotiating ones that have nearly expired. Today, Meta said it will not enter negotiations to extend content deals […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]