Involved Media and Active International Australia today announced the appointment of Chris Thomas as head of digital across both businesses.
Chris has been consulting Involved Media, one of Australia’s leading independent media agencies, since mid-2021.
He now joins the agency full-time and will also work across Involved’s parent company Active International.
One of Australia’s most experienced digital marketing executives, Thomas was head of digital at Publicis Media for almost four years, until April 2021.
His resume also includes senior roles at Zenith in Australia, OMD in Australia and the UK and Integral Ad Science in the UK.
Reporting to Involved Media and Active International Australia Group managing director, Sarah Keith, Chris is responsible for building the Active International and Involved digital, data and technology offering for the future.
Keith said, “Chris has made a great contribution to Involved over the past six months and I’m delighted to welcome him to his new role across both Involved and Active International.”
“Chris will work closely with the Active International and Involved leadership teams to ensure that clients across both businesses have access to market-leading, commercially-relevant digital solutions.
“He will also ensure that all levels of Active and Involved have the relevant level of digital expertise to best support clients’ business objectives,” she continued.
The appointment of Chris follows the addition of several other senior executives at Involved during 2021.
Thomas said, “It is great to be joining the Active International and Involved teams at such an exciting time.”
“There is great potential in our business model and I’m looking forward to working with the team to deliver the innovation and service that our clients expect.”
