The highly anticipated annual John Lewis Christmas special has returned to us, and features an unlikely star in Buster the boxer. But not all parents are loving it.
While the ad itself is hilarious, featuring a stack of graceful wild animals frolicking around on a child’s trampoline Christmas gift (see below), there’s one flaw that has Twitter talking.
In the beginning of the ad, as the young girl excitedly goes to sleep on Christmas Eve, her dad is the one putting the trampoline together in the backyard, with no help from Santa Claus, which poses a potential nightmare for parents watching the ad with their kids.
Per Daily Mail, a store spokesman said, “We’re sure Father Christmas has also visited Bridget and Buster the night before, this is just an extra special gift from her parents because she loves to bounce”.
Watch the ad here:
John Lewis has a history of crafting gorgeous ads every Christmas, like this tear-jerker from last year.
But the missing appearance of a certain fat man with a white beard and red suit hasn’t gone unnoticed.
Dear John Lewis Advertising Ummmm – where’s Father Christmas? #bustertheboxer This is a potential parenting nightmare. Thanks for that.
— Lorna Bailey (@thelornashow) November 10, 2016
John Lewis ad is great but will kids not be all asking why Dad is building a trampoline in the back and not Santa Claus? #bustertheboxer
— Ian McCabe (@ianomccabe) November 10, 2016
But forget these party poopers, check out what everyone else thought:
— Toby Fletcher (@Toby_Fletcher) November 10, 2016
— Channel 4 (@Channel4) November 10, 2016
— Mark Robinson (@robboma3) November 10, 2016
— Deliveroo (@Deliveroo) November 10, 2016
— ? (@behlul_official) November 10, 2016
— Shadow (@ShadowTheDaft) November 10, 2016
Merry Christmas folks.
If there's EVER a function where you need to get the overhead projector or Powerpoint to work it's Women Leading Tech!
Klarna has announced the launch of CO2 insights for all shopping purchases as part of its one per cent pledge, involving the donation of $10 million to initiatives supporting planet health. The new feature aims to democratise access to unbiased climate impact information for consumers at no cost or judgement, as a first step to […]
In his latest guest post, B&T regular Robert Strohfeldt skewers marketers’ latest buzzword – purpose… I used to flick through the various newspapers cartoons each day – reckon it would be tough trying to create a cartoon each day, based on a major news story, that is both funny and insightful. Since the PC mob […]
MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots. Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports. This aims to celebrate how MILO Protein helps […]