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Reading: The Charming John Lewis Ad Is Back, But Has He Ruined Christmas?
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B&T > Advertising > The Charming John Lewis Ad Is Back, But Has He Ruined Christmas?
Advertising

The Charming John Lewis Ad Is Back, But Has He Ruined Christmas?

Staff Writers
Published on: 11th November 2016 at 9:22 AM
Staff Writers
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The highly anticipated annual John Lewis Christmas special has returned to us, and features an unlikely star in Buster the boxer. But not all parents are loving it.

While the ad itself is hilarious, featuring a stack of graceful wild animals frolicking around on a child’s trampoline Christmas gift (see below), there’s one flaw that has Twitter talking.

In the beginning of the ad, as the young girl excitedly goes to sleep on Christmas Eve, her dad is the one putting the trampoline together in the backyard, with no help from Santa Claus, which poses a potential nightmare for parents watching the ad with their kids.

Per Daily Mail, a store spokesman said, “We’re sure Father Christmas has also visited Bridget and Buster the night before, this is just an extra special gift from her parents because she loves to bounce”.

Watch the ad here:

https://youtu.be/sr6lr_VRsEo

John Lewis has a history of crafting gorgeous ads every Christmas, like this tear-jerker from last year.

But the missing appearance of a certain fat man with a white beard and red suit hasn’t gone unnoticed.

Dear John Lewis Advertising Ummmm – where’s Father Christmas? #bustertheboxer This is a potential parenting nightmare. Thanks for that.

— Lorna Bailey (@thelornashow) November 10, 2016

John Lewis ad is great but will kids not be all asking why Dad is building a trampoline in the back and not Santa Claus? #bustertheboxer

— Ian McCabe (@ianomccabe) November 10, 2016

But forget these party poopers, check out what everyone else thought:

Is there anything the Simpsons haven’t predicted? ? #JohnLewis #BusterTheBoxer pic.twitter.com/hq48VDvOi0

— Toby Fletcher (@Toby_Fletcher) November 10, 2016

Behind-the-scenes on the #JohnLewis ad is much less ‘Christmassy’#BusterTheBoxer pic.twitter.com/XYrziVyglW

— Channel 4 (@Channel4) November 10, 2016

?? The Welsh version of the @johnlewisretail advert is pretty shoddy. #BusterTheBoxer pic.twitter.com/iwKBi3n9PT

— Mark Robinson (@robboma3) November 10, 2016

Don’t worry Man on the Moon, we haven’t forgotten about you. #JohnLewis #bustertheboxer pic.twitter.com/pnJvXOLfPm

— Deliveroo (@Deliveroo) November 10, 2016

I tried to re-create the #JohnLewis Christmas advert. It didn’t work out brilliantly. #BusterTheBoxer pic.twitter.com/c25KSaUxh0

— ? (@behlul_official) November 10, 2016

I don’t see what all the fuss is about? #bustertheboxer #johnlewis #JohnLewisAdvert pic.twitter.com/F6uB0oSpsc

— Shadow (@ShadowTheDaft) November 10, 2016

Merry Christmas folks.

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TAGGED: Advertising Standards Bureau, Pepsi MAX, women in advertising agencies
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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