Carat Melbourne’s has kicked off the first quarter of 2016 by securing over $23 million in new and retained business, including contract extensions for Australia’s largest superannuation provider, AustralianSuper, Devondale Murray Goulburn, and Danone Dairy Division.
Carat Melbourne’s managing director, Joseph Pardillo, said, “The retention of these key clients comes down to Carat’s commitment to delivering tangible business value beyond the scope of media alone.
“We consider ourselves very fortunate to be able to continue the great working relationship we have enjoyed to date with these market-leading brands.”
Since the beginning of the year, Carat Melbourne has also added not-for-profit organisation, Baptcare, and vaccine company, Seqirus, to their client roster.
The wins come off the back of Carat Australia being named B&T’s ‘Media Agency of the Year’ for 2015. Globally, Carat has just been ranked #1 in RECMA’s qualitative evaluation for the sixth time in the last seven reports.
Foxtel Media has announced four new offerings to provide advertisers expertise in more targeted, dynamic media delivery as part of a realignment towards digital. The new offerings are Foxtel Xplore Audience targeting on Kayo, addressable audience targeting on Foxtel Go, the ability to target in-venue viewers on Fox Venues, and a new Dynamic Trading Platform. […]
On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]
Global marketing agency LEWIS today revealed findings from its new global research on gender inequality, conducted in support of the global HeForShe movement. You can read the report in full here. The report shows the impact and perceptions of gender inequities during the pandemic across 13 countries. The findings reveal an alarming trend: 98 per […]
Social relations agency, Haystac, part of the BWM Dentsu Group, has been appointed PR agency for Dairy Australia following a competitive pitch. As the national services body for the dairy industry, Dairy Australia supports the profitability and sustainability of dairy farming and its role in producing quality, nutritious food, while committing to the care of […]
While the Sydney Sixers won the BBL season ten trophy, Rexona Clinica won the summer sports marketing battle with a game-changing sponsorship idea. BBL 2020-21 series will go down as the ‘Year of the Pit’ after Rexona Clinical owned the summer after unveiling its new form of advertising sponsorship – ‘Pitvertising’. The concept, devised by […]