Top 1 replica watches at replicawatches.to.

https://www.upscalerolex.to/

Can’t Carry Ya Pints? The Four-Beer Holding Super Schooner Has Arrived Via Ogilvy

Can’t Carry Ya Pints? The Four-Beer Holding Super Schooner Has Arrived Via Ogilvy
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



In a year full of challenges and set-backs, Ogilvy Sydney set out to solve a problem which has long troubled Australia’s beer drinking community—how to carry four schooner glasses at the one time.

This tricky dilemma is hotly debated online among a passionate subculture of schooner carrying experts, with Facebook and Instagram groups devoted to the art of carrying schooners with everyone united in the view that a tray is never an option.

So, Ogilvy’s creative and strategy teams put their heads together to come up with a very nifty concept—the Super Schooner—a set of four schooner glasses that work together to make it easy to carry.

Gavin McLeod, executive creative director Ogilvy Sydney, said: “At Ogilvy we believe in solving the world’s biggest problems.

“And, as anyone who has suffered the ignominy of having to resort to a tray to carry a round of ice-cold beers will attest; there’s no bigger problem to solve in the pub.

“So, it’s been gratifying to see the huge online response amongst beer lovers everywhere when the Super Schooner launched.”

Ogilvy’s new product Innovation was a 3-way partnership with Ogilvy, Merivale and Lion and was brought to life by well-known product design studio Vert Design with production handled by Trenton.

Paul Mant, group beverage manager at Merivale, said “It was no surprise to see such a warm reception to this innovation.

“Glassware is something that very rarely leaps forward, particularly specific to beer, and this is one of those occasions.”

The Super Schooner launched at Sydney pub The Vic on the Park during State of Origin 3 and was supported by a series of POS, also developed by Ogilvy, and a PR campaign.

Ogilvy hopes to see The Super Schooner released across more Merivale venues around the country and in the hands of beer lovers everywhere.

Credits for the campaign are as follows:

Creative concept: Ogilvy Australia

Glass design: Vert Design.

Glass production: Trenton.

Lion

Ben Besser, national account manager

Merivale

Cameron Hann, general manager

Paul Mant, group beverage manager

Ben Collis, senior marketing & partnerships manager.

Please login with linkedin to comment

Lion Ogilvy Sydney Super Schooner

Latest News

Brisbane Agency Colony Celebrates A String Of Client Wins & Growth
  • Marketing

Brisbane Agency Colony Celebrates A String Of Client Wins & Growth

A new player has arrived on the Brisbane scene – and it’s growing fast. Colony is a strategic communications advisory that started in Port Moresby in 2015, working with major Asia-Pacific clients like the Brian Bell Group, Digicel and Puma Energy. To build a greater capacity to support the Port Moresby office and serve these […]

Mitch Churi Moves Into ARN’s Evening Prime Time Spot
  • Media

Mitch Churi Moves Into ARN’s Evening Prime Time Spot

Mitch Churi has finally nabbed a prime time radio slot on KIIS after slogging it out on nights. Churi will now be taking over the airwaves on KIIS from 7-10 pm on weekdays. So you’ll be able to hear him discuss all things celebrity and pop culture while making dinner – what a vibe. Churi […]

AnalogFolk Group Launches A Behavioural Transformation Consultancy
  • Campaigns

AnalogFolk Group Launches A Behavioural Transformation Consultancy

AnalogFolk Group Launches Behavioural Transformation Consultancy, MindWorks Consulting. Focused on delivering improved business outcomes, the consultancy applies behavioural economics to both marketing strategy and organisational design. In a rapidly changing world, companies need to be nimbler than ever before, reading and reacting at pace to changing market conditions, competitor landscapes and customer needs. New technologies […]

Byron Cooke Announces Radio Return At Melbourne’s KIIS 101.1
  • Media

Byron Cooke Announces Radio Return At Melbourne’s KIIS 101.1

Beloved radio personality, Byron Cooke is back on Melbourne breakfast radio, announcing he will host KIIS 101.1 breakfast this morning and will back behind the mic until February when the Jase & Lauren in the Morning show returns. The announcement follows news regular breakfast co-host, Jase Hawkins, is expecting his third baby any day now. “I’ve been mates […]

Facebook Not High On Hemp Advertising
  • Advertising
  • Technology

Facebook Not High On Hemp Advertising

In what could prove bad news for the entire NSW far north coast region, Facebook's reportedly refusing hemp advertising.