Campaign: Take 40 And PlayStation’s SingStar Team Up For Singing Competition

Campaign: Take 40 And PlayStation’s SingStar Team Up For Singing Competition
SHARE
THIS



Australia’s music barometer, Take 40, and Playstation competitive music game SingStar have formed a new partnership to deliver a consumer activation with the launch of a live radio sing-along.

The campaign gives listeners the opportunity to listen, perform and share their performances of songs which are played on Australia’s biggest national radio show.

The partnership harnesses Take 40’s digital platforms including its mobile app and website, with SingStar’s new 10th anniversary product SingStar: Ultimate Party for PlayStation4 (PS4), to create an interactive campaign targeted at music fans who love to express themselves.

The campaign encourages listeners to take part in the first-ever live radio sing along competition, featuring their favourite music artists via the Take 40 app. Listeners will be encouraged to record a short audio clip on their smartphones with the best entries featuring on the following week’s Take 40 show as well as be in the running to win cash prizes, PlayStation4 consoles and copies of SingStar: Ultimate Party.

To participate in the sing along, listeners are encouraged to download the Take 40 app and tune in to the show from 2pm on Saturday and listen out for the competition song, which will activate the recording function.

Jonathan Hopkins, strategy and marketing director at Authentic Entertainment, comments, “Our audience data highlights that more and more people are engaging with our Take 40 app while the show is on air. Our partnership with SingStar leverages this behaviour to full effect and brings two well-loved music properties together to create a unique music activation that benefits both brands. The partnership demonstrates that if you take an insight-led creative idea to an innovative marketer they will embrace it.”

The first live sing-along commences on-air nationally at 2pm on November 15 on Take 40 Australia. Throughout the duration of the campaign, fans will get the chance to sing along to their favourite artists including 5 Seconds of Summer and Avicii, whose hit songs appear on SingStar’s latest release, the new Ultimate Party disc edition.

Larissa Hazel, head of marketing communications, Sony Computer Entertainment, comments, “At PlayStation 4 we are all about our players, and we immediately loved the campaign innovation and engagement offered with the interplay between the new SingStar campaign, the Take 40 show, the digital properties and the mobile app.”

Patrick Lagana, head of product marketing added, “The new feature of SingStar: Ultimate Party is the ability to now use your smartphone as a microphone. The Take 40 campaign, we think, will assist with encouraging this behaviour.”

Tune in to Take 40, every Saturday at 2pm AEST across the Southern Cross Austereo Network.

Please login with linkedin to comment

AdSpeaks Brand Campaign Radio Todd Wasserman Trees are hugging back

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]