Melbourne-based Cyclone Creative is working with HeartKids Victoria/Tasmania on the Super Boss Day campaign, which was successfully launched with a heroic stunt at Eureka Skydeck in October.
The campaign asks bosses to dress up as a super hero for a day and raise money for the children’s charity HeartKids. The inaugural Super Boss Day will take place on Thursday 19th February 2015, which happens to be Bruce Wayne’s birthday.
Bosses can nominate themselves to take part in Super Boss Day or employees can dob in their bosses, challenging them to take part. From the time they register to take part in the fundraiser, bosses will be able to raise funds for HeartKids by asking their employees, friends and family to sponsor them via a simple online sponsorship page.
During the Super Boss Day launch event on Wednesday 15th October, two stunt-people dressed as Catwoman and Batman made spectacular appearances outside of Eureka Skydeck on the 88th floor of the iconic Eureka Tower, visible to people inside Eureka Skydeck and on the ground below. The media stunt garnered significant media coverage on both a national and international scale.
Catwoman added flair and originality to the launch event by theatrically abseiling down from the roof of the building to appear outside Eureka Skydeck. Following Catwoman’s appearance, a Dark Knight era Batman abseiled down to the top of Eureka Skydeck’s world famous ‘Edge’ attraction for a dramatic photo opportunity.
Among the bosses already signed up for Super Boss Day are Norm Hutton (HeartKids Victoria/Tasmania Chief Executive Officer), Mike Brady (Musician, Presenter and Super Boss Day Ambassador), Paul Stoner (Chief Executive Officer, Biggin & Scott Corporate), Russell Cambridge (Director & Auctioneer, Biggin & Scott Richmond), Karen Beard (Regional Manager Melbourne & ACT, People’s Choice) and Anita and John Grimbos (Office Manager and Director, Grimbos Surveying).
HeartKids is a non-profit organisation that provides hope and support to children with Childhood Heart Disease (CHD) and their families, while raising awareness and vital research funding for the chronic disease.
Heart disease is the leading cause of death in Australian children under one, and heart defects are the most common birth abnormality in this country, affecting one in 100 babies.
HeartKids and Cyclone Creative developed the Super Boss Day campaign after seeing so many children with CHD reflect the courage and resilience of superheroes over the years. Super Boss Day not only raises awareness for HeartKids, but provides a team building environment for colleagues to work together in achieving their fundraising goal whilst supporting children with CHD.