Razorfish and LGBT community advocacy organization GLAAD have teamed up in a pro-bono assignment to call on people worldwide to express support for 31 Australian couples whose marriages were deemed invalid nearly a year ago.
On December 7, 2013, a bill went into effect that was passed by the Australian Capital Territory (ACT), making the territory the first part of Australia to legalize same-sex weddings. However, just five days later, the national government challenged the decision, saying it was inconsistent with federal laws, and Australia’s High Court overturned the legislation making all of the couples’ unions invalid.
The 5 Days of Equality campaign encourages people to join the human rights movement, creating a global initiative that sends messages of congratulations to the 31 couples during the five-day span of their one-year anniversary, Dec. 7th – 14th. The campaign kicked off with a video asking the world to send anniversary wishes using the hashtag #5daysofequality.
Each positive message received will be put in an anniversary card specially created by Smudge Ink which will be snail-mailed to a central meeting place in Canberra, where a special event on December 14 will see the couples come and read their special messages of congratulations. The entire process—from message retrieval to card development and delivery, and finally the Aussie couples being overwhelmed with love from around the world—will be captured and distributed in video form, as well.
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]