Working for long-time client German pharmaceutical giant Boehringer Ingelheim and its product Metacam, Ogilvy CommonHealth developed an integrated campaign involving digital, direct-to-consumer, representative-driven and unbranded in-clinic activation.
The result was a bronze medal for Ogilvy CommonHealth at the Clio Healthcare Awards – one of only two Australian agencies to be recognised this week at the highly regarded international awards in New York – and a shortlisting at Cannes.
The problem was in trying to illustrate the point that a third of all cats get arthritis. The solution was building wheelchair ramps . . . for cats.
Brightly coloured ramps were built and placed in a busy Sydney park, piquing the interest of passers-by who could use their smart phones to download information about the problem and prompt a visit to their local vet.
Toby Pickford, who led the creative team, said the award was a great win for the entire team.
‘Osteoarthritis is a really common and potentially debilitating problem for cats, but the rules we operate under say that we cannot promote medications to the general public,’ Pickford said. “Consequently we had to work out an engaging way to make people aware of the problem and to get them to recognise the signs.
‘The client was delighted with the result and it’s gratifying to see that a number of international judges have thought the same.’
The Australian Made logo has confirmed its international appeal, with new Horizon Consumer Science research finding 97 per cent of overseas consumers have a positive first impression of the iconic green and gold kangaroo. The research, which was carried out in six diverse export markets, found that more than two thirds (70 per cent) of […]
Dulux has appointed DDB Melbourne as its sole creative and strategy agency following a competitive pitch. As a result of the appointment, the agency will lead strategy and creative for Dulux’s Decorative paints and coatings portfolio of brands, including Dulux, British Paints, and Berger. Dulux GM of Marketing, Strategy & Growth, Richard Hansen said: “Previously […]
Candice Ayad has worked with strong, powerful women leaders. But they lacked two fundamental qualities in their leadership, which, she says, will be critical within businesses going forward. The Women in Media Awards, presented by Are Media, are just days away, with the best of Australian media set to be recognised and celebrated for their […]
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]