Working for long-time client German pharmaceutical giant Boehringer Ingelheim and its product Metacam, Ogilvy CommonHealth developed an integrated campaign involving digital, direct-to-consumer, representative-driven and unbranded in-clinic activation.
The result was a bronze medal for Ogilvy CommonHealth at the Clio Healthcare Awards – one of only two Australian agencies to be recognised this week at the highly regarded international awards in New York – and a shortlisting at Cannes.
The problem was in trying to illustrate the point that a third of all cats get arthritis. The solution was building wheelchair ramps . . . for cats.
Brightly coloured ramps were built and placed in a busy Sydney park, piquing the interest of passers-by who could use their smart phones to download information about the problem and prompt a visit to their local vet.
Toby Pickford, who led the creative team, said the award was a great win for the entire team.
‘Osteoarthritis is a really common and potentially debilitating problem for cats, but the rules we operate under say that we cannot promote medications to the general public,’ Pickford said. “Consequently we had to work out an engaging way to make people aware of the problem and to get them to recognise the signs.
‘The client was delighted with the result and it’s gratifying to see that a number of international judges have thought the same.’
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]