Tic Tac are expanding their next campaign to incorporate the exteriors of trains across Eastern Seaboard markets.
This will be the first campaign to be featured in the three cities simultaneously.
Ferrero have partnered with TorchMedia again to promote their iconic peppermint range across TorchMedia’s entire transit offering to target the all-important impulse consumer. From TorchMedia’s recent study, it’s now recognised that commuters highest spend during their trip is on coffee and convenience products (Project Toot Toot, TorchMedia 2013). The campaign created by The Dylan Agency engages commuters by asking a question, how they eat their Tic Tac’s, whether they chew, roll, or crunch. Brand recall is enhanced by using an image of lips that is uniquely made up of the minty treats themselves.
Tic Tac is among a long list of brands using the fresh format in Australia, displaying the growing strength of the mobile format. TorchMedia’s GM Kirsty Dollisson believes that more and more out-of-home campaigns will appear on a national level.
“Transit advertising is one of the most effective platforms to connect with people on a daily basis,” she said. “I expect this to be the first of many out of home campaigns featured simultaneously around the country. To have Tic Tac show their support and forward thinking should be an indication to other brands of the far reaching potential of transit advertising.”
The new Tic Tac campaign can be seen on the exterior of Sydney, Brisbane and Melbourne metropolitan trains from late July through to September.
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Spikes Asia today announces that the 2021 awards will take place in February, bringing them forward to the first quarter of the year. Judging for the Spikes Asia Awards, the region’s most prestigious creative branded communications accolade, as well as the Tangrams Awards and Young Spikes competitions will all take place in February 2021. In […]
Following a rigorous round of online judging by 133 industry experts, The Communications Council today announced that 88 finalists from 24 agencies on behalf of 36 clients have made it into Round Two of the Australian Effie Awards. Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness – across 26 […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]
WPP AUNZ has launched its inaugural podcast series, led by WPP AUNZ Chief Strategy Officer, Rose Herceg (pictured). The podcast series will focus on the company’s recent thought leadership study: Secrets & Lies Chapter 4, Humanity & the Machine. Aired over the next few weeks, each discussion will take a deep dive into exploring the role […]
Westpac Group today announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel […]
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]