Calvin Klein has announced that global superstar and 30-time platinum-selling phenom Justin Bieber will be featured alongside Dutch supermodel Lara Stone in the Spring 2015 Calvin Klein Jeans and Calvin Klein Underwear global multi-media advertising campaign.
Shot by fashion photographers Mert Alas and Marcus Piggott in New York City, the brand’s latest campaign features Bieber with Stone in key jeans and underwear styles of the season, furthering the iconic brands’ longstanding legacy of bringing fashion and music together.
“Justin joins a long list of musicians, models, celebrities and fashion icons that have been featured in our global advertising campaigns,” said Melisa Goldie, Chief Marketing Officer of Calvin Klein, Inc. “Justin’s global recognition, expressed affinity for the brand, and powerful persona bring a compelling energy to our jeans and underwear brands.”
“Calvin Klein is such an iconic brand and I am excited and honored to become a part of the Calvin Klein brand legacy with this campaign. I have been a longtime fan of the brand and have worn their jeans and underwear for a while, so this is kind of a dream come true,” said Bieber. “This is the beginning of an exciting new year for me, personally and professionally, and being a part of this campaign has been a fantastic opportunity and experience.”
Calvin Klein’s ongoing connection to music began with one of the brand’s earliest and most iconic campaigns which memorably featured Mark “Marky-Mark” Wahlberg alongside model Kate Moss. Over the years, the house has continued its association with music and pop culture, dressing and supporting a range of musicians around the world. This past year alone, those artists included talent such as Taylor Swift, Drake, Sam Smith, Kanye West, Harry Styles, Ciara, Usher, Future, Rita Ora, Trey Songz, Ne-Yo, Iggy Azalea, Fergie, Joe Jonas, Nick Jonas, Common, Solange Knowles, Big Sean, and Tinie Tempah.
The campaign, which was announced globally via social media yesterday, will roll out worldwide in 20 countries spanning digital, outdoor and print advertising, as well as exciting experiential components, timed to coincide with March 2015 magazine issues. This season will represent Calvin Klein’s most digitally-focused campaign to date with an increased social presence to amplify and create conversation around the campaign, engaging both Calvin Klein’s and Bieber’s fans and followers. The campaign will also feature the #mycalvins call to action that the brand initiated last February, which invites fans of the brand to participate in the social media campaign by posting a selfie of themselves wearing Calvin Klein.
Musician, dancer, actor and singer-songwriter, Bieber – who was recently ranked by Twitter as the #1 most tweeted about musical artist of 2014 – has released four number-one albums to-date and has starred in two films, Never Say Never (2011) and Believe (2013). In 2011, he was nominated for the Best New Artist Grammy. In 2013, Bieber received a Diamond award from the Recording Industry Association of America (RIAA) to recognize his single “Baby” as the best-selling digital song of all-time with over 9.3 million copies sold. That same year, he was also awarded a Teen Choice Award for “Choice Male Artist” and “Choice Single: Male Artist” for his song “Beauty and a Beat.” His latest album, Journals, was released last year, one song per week, with nearly all of the songs appearing on the Top 40 charts. For more information, visit justinbiebermusic.com.
Stone, considered one of today’s top supermodels, has a long-standing relationship with the house; she was first introduced on the Calvin Klein Collection runway at the Spring 2007 show and has been the face of multiple global advertising campaigns for the house’s lifestyle brands since Fall 2010.
“Given my on-going relationship with the house,this shoot reunited me with my Calvin Klein family – and it was really fun working with Justin,” said Stone. “We had a great time on set and we had a lot of fun shooting the campaign. I think the shoot really captured the energy of the Calvin Klein brand.”
The Spring 2015 global media campaign was produced under the creative direction of Calvin Klein, Inc.’s in-house ad agency and creative studio, working with creative agency Wednesday London.
Calvin Klein Jeans, Calvin Klein Underwear
IMAGE CREDIT: © Mert Alas and Marcus Piggott
VIDEO CREDIT: © Johan Renck