Ogilvy & Mather Melbourne has created the next installment of the ‘Easier Ways to Save’ campaign for AAMI, which first launched in August this year.
Two new TVCs will be appearing on free to air and pay TV, and are supported by Video Content (YouTube & Pre-rolls), Digital Display, Outdoor and Press.
Leveraging the existing ‘Easier Ways to Save’ idea, the first of the two new spots features Gaz, the unfortunate son from the original ‘Bath Water’ TVC which aired in August.
Only this time he’s uncomfortably sharing the bath with his dog, as opposed to his parents. The second of the two new spots again features Gaz in a more professional setting, with his co-worker Neil. Gaz is still looking for easier ways to save, but this time he’s doing it by eating someone else’s lunch.
Executive Creative Director: Brendon Guthrie
Copywriter: AnnaTara Clark-Sneddon
Art Director: Scott Zuliani
Agency Producer: Lauren Free
Director: Nick Ball
Producer: Karen Bryson
Production Company: Finch
Group Account Director: Matt Rose
Senior Account Manager: Toby Gill
Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]
Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]
Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]
Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image: (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]