Campaign: AAMI’s Easier Ways To Save – There’s More

Campaign: AAMI’s Easier Ways To Save – There’s More

Ogilvy & Mather Melbourne has created the next installment of the ‘Easier Ways to Save’ campaign for AAMI, which first launched in August this year.

Two new TVCs will be appearing on free to air and pay TV, and are supported by Video Content (YouTube & Pre-rolls), Digital Display, Outdoor and Press.

https://www.youtube.com/watch?v=ajgIfYH-OeY

http://www.youtube.com/watch?v=tZVDMHH7TXA

Leveraging the existing ‘Easier Ways to Save’ idea, the first of the two new spots features Gaz, the unfortunate son from the original ‘Bath Water’ TVC which aired in August.

Only this time he’s uncomfortably sharing the bath with his dog, as opposed to his parents. The second of the two new spots again features Gaz in a more professional setting, with his co-worker Neil. Gaz is still looking for easier ways to save, but this time he’s doing it by eating someone else’s lunch.

Creative credits:

Executive Creative Director: Brendon Guthrie

Copywriter: AnnaTara Clark-Sneddon

Art Director: Scott Zuliani

Agency Producer: Lauren Free

Director: Nick Ball

Producer: Karen Bryson

Production Company: Finch

Group Account Director: Matt Rose

Senior Account Manager: Toby Gill

Media: Starcom

 




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